Blockchain company Keeta and UAE investment group ASK Group have announced a joint venture focused on cross-border payments and tokenization of Gulf goods. The partners plan to modernize international remittances across the Middle East and the rest of the world.
Their second goal is to create a market where investors can directly access tokenized physical products in the Gulf, including oil, gold, silver, and other industrial resources. The partnership also plans to launch a public exchange powered by Keeta by 2027. On the platform, physical goods in audited custody are represented by digital tokens backed 1:1 by real assets.
The venture will be based in the United Arab Emirates. Future phases of the project are expected to expand into additional payment corridors, product categories and markets across the Gulf region, Africa and India.
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