Swiss blockchain company Hashgraph Group has launched BrandBoost on Hedera, introducing tokenized loyalty rewards and real-time customer engagement tools for businesses.
According to an announcement shared with crypto.news, the new Software-as-a-Service platform is targeted at businesses looking to move away from traditional loyalty systems built around static points and membership cards.
The company says BrandBoost combines gamification tools, tokenized incentives, digital collectibles, and AI-driven consumer analytics to create what it describes as a more interactive loyalty experience.
As brands compete for repeated consumer attention across online platforms, retail stores, sports venues, entertainment events and connected devices, businesses increasingly need systems that can respond instantly to customer actions, rather than relying on delayed reward mechanisms after a purchase is completed, Hashgraph Group said.
According to data the company cited from Deloitte’s 2025 Customer Loyalty Study, 72% of consumers said loyalty programs increase the amount they spend with their favorite brands, and 56% said such programs increase the amount they spend.
Deloitte’s research also found that only 51% of respondents actively participate in more than one loyalty program. This number was used by Hashgraph Group to highlight the competition among brands for sustained customer engagement.
THG expands Hedera enterprise offering
Built on Hedera’s distributed ledger infrastructure, BrandBoost integrates THG’s AssetGuard wallet system with its IDTrust self-sovereign identity platform to support what the company describes as secure and verifiable consumer interactions.
Through the integrated Token Studio, businesses can create brand loyalty tokens that users can earn, redeem, trade, or spend through self-custody wallets.
Hashgraph Group co-founder and CEO Stephen Dyce said the loyalty program is moving away from a traditional points-based structure and toward a live digital engagement system.
“Loyalty programs are no longer just points and perks, they are about creating a live engagement ecosystem where consumers interact with brands in ways that are immediate, relevant and personalized,” Dice said in the announcement.
“BrandBoost enables businesses to interact and transact with consumers in real-time, while enabling new monetization and revenue models through loyalty gamification models.”
This deployment adds to Hashgraph Group’s growing portfolio of enterprise Hedera products.
Accenture joins the @Hedera Council to strengthen enterprise demand for trusted digital infrastructure that powers and secures agent AI at scale.
@HashgraphGroup thinks this is a great addition and shows further validation as a foundation for Hedera… pic.twitter.com/2Vz7kDWwTT
— Hashgraph Group (@hashgraphgroup) May 8, 2026
Back in September 2025, the company launched TransAct, a managed transaction gateway that allows businesses and government agencies to execute Hedera transactions without directly holding HBARs or managing cryptocurrency wallets.
At the time, Diess said TransAct was designed to remove operational and compliance barriers that were slowing enterprise blockchain adoption by abstracting wallet management, gas fees, and crypto accounting requirements behind traditional invoicing structures.
Separately, Hashgraph Group also participated in the Swiss Municipal Blockchain Biodiversity Voucher initiative launched in Muri Bay Bern earlier this year. The project introduced tokenized biodiversity reward vouchers in Hedera, which residents could redeem for Swiss francs at local businesses after participating in environmental conservation activities.
In its launch of BrandBoost, Hashgraph Group said the platform can be deployed across sectors such as sports, media, entertainment, and telecommunications, with companies seeking tools to reduce subscriber churn and improve audience engagement through tokenized incentives and real-time engagement systems.
Truesense partnership adds localization layer
In parallel with the platform launch, THG announced a strategic partnership with Truesense to integrate ultra-wideband (UWB) technology into BrandBoost. The company says the integration will allow brands to see physical attendance and user location with centimeter-level accuracy during events and gamified campaigns.
Armando Caltabiano, co-founder and CEO of TrueSense, said the partnership will support a new monetization system tied to consumer participation, while also helping reduce fraud and account-sharing abuse.
The companies recently announced that they have completed a proof-of-concept deployment with a satellite television provider in Latin America. There, BrandBoost was tested in conjunction with a UWB-enabled USB-TV dongle developed by Trusense to support viewer engagement and content monetization.
