DeLorean Motor Company announced that its Web3 division, DeLorean Labs, has launched the $DMC token on Solana. This integration is supported by Solana Foundation and uses Sunrise infrastructure and bridging with Wormhole. The goal is to make tokens accessible to users across the Solana ecosystem.
This move will allow users to buy, hold, and stake $DMC directly on Solana. This token will also be used to access future digital and tokenized assets associated with DeLorean vehicles. The company has also introduced a governance model that allows token holders to participate in decisions related to future developments.
DeLorean Labs is positioning the launch as part of a broader shift as well-known brands experiment with blockchain-based ownership and engagement. The company argues that an established cultural brand can help draw more users to cryptocurrencies, especially as the tokenization of real-world assets becomes more commonplace.
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