BingX, one of the leading cryptocurrency exchanges and Web3 AI company, has appointed Argentine world champion and current Chelsea FC player Enzo Fernandes as its global ambassador. This partnership comes at a critical time ahead of the 2026 FIFA World Cup, allowing BingX to connect with millions of fans around the world on soccer’s biggest stage.
Additionally, this announcement is part of BingX’s global sports sponsorship strategy, following its recent partnership with Scuderia Ferrari HP and renewal of its relationship with Chelsea FC.
BingX connects with 2026 FIFA World Cup fans
Fernandes, who plays for Chelsea FC and represents the Argentina national team, is one of the greatest talents of his generation, embodying ambition, precision and resilience.
Through this collaboration, BingX aims to combine the precision and performance of elite sports with digital finance. Inspiring a new generation of users to take charge of their future. The partnership will develop through global campaigns, digital experiences and fan-focused initiatives during the 2026 World Cup.
This announcement marks a significant milestone in BingX’s global expansion and evolution of its brand identity as a globally recognized premium platform.
Following a partnership with Chelsea FC in 2024 and a multi-year partnership with Scuderia Ferrari HP in early 2026. Enzo Fernandes becomes the first individual athlete to become the company’s global ambassador. Fernandes’ journey from Buenos Aires to the pinnacle of world football mirrors BingX’s own journey of growth, determination and global ambition.
Global partnership: Enzo Fernandes and BingX combine sports and digital finance
“This partnership represents an important step in BingX’s growth in Latin America.declared BingX spokesperson Pablo Monti.Enzo Fernandes has an extraordinary combination of adaptability, intelligence and the ability to maintain control under pressure. These qualities are fully aligned with BingX’s values and reflect the philosophy that drives BingX to help users confidently navigate dynamic financial markets, including cryptocurrencies, stocks, currencies, commodities, and more.” he added.
“We are proud to join BingX as a Global Ambassador” said Enzo Fernandes.For me, success is built in moments that go unnoticed. It’s the discipline, belief, and patience behind each decision. That spirit is what drew me to BingX. This is a platform known for reliability and dependability, and we’re excited about the road ahead and what we can build together. We want to inspire people to trust in themselves, take responsibility and shape their own future.”.
About BingX
Founded in 2018, BingX is a leading cryptocurrency exchange and Web3 AI company. Over 40 million users worldwide. We offer a wide range of AI-powered products and services, including spot trading, derivatives, and copy trading. BingX meets the changing needs of users of all experience levels, from beginners to experts.
Committed to building a reliable and intelligent trading platform, the exchange provides users with innovative tools designed to improve performance and reliability. In 2024, BingX made its debut in the world of sports sponsorship by becoming Chelsea FC’s official cryptocurrency exchange partner.
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