Binance is not the first to bring up the idea of a super app. Coinbase CEO Brian Armstrong said he envisions his platform eventually becoming a “super app” like Chinese tech giant Tencent’s WeChat in 2023. It is currently the largest such app in the world with 1.4 billion users. Armstrong reiterated Coinbase’s long-term goal of becoming a financial super app offering cryptocurrencies along with many other financial services in 2025.
Jiang’s comments come as financial institutions expand their digital asset strategies, with banks and payment companies increasingly adopting stablecoins as payment infrastructure rather than just crypto trading tools.
Over the past year, Binance has expanded beyond the trading services it currently offers, adding products such as tokenized stocks, exchange-traded funds and other financial services, Jiang said. Zhang said these products are part of a broader effort to build a single platform where users can access trading, payments, and financial products without leaving the Binance ecosystem.
“I think a lot of Binance employees, myself included, have most of their assets on the exchange because they can do whatever they need to do,” he added. “I was able to pay my bills and use my debit card to spend what I needed wherever I wanted.”
