Cardano Foundation marks an exciting milestone in cryptocurrency adoption. Starting today, the Cardano blockchain officially enters the world of retail payments.
Cryptocurrency thanks to a strategic partnership with DFX.swiss $ADA is currently accepted as a payment method in 137 SPAR supermarkets across Switzerland. This achievement transforms Cardano from a technology project into a tangible infrastructure for everyday life.
Open Crypto Pay: The new frontier of crypto payments
At the heart of this innovation is Open Crypto Pay, a payment standard developed by DFX.swiss. By integrating Cardano into the platform, customers will be able to make payments directly. $ADAusing native wallets without going through a centralized exchange. Payments occur in real-time, ensuring a smooth and instant checkout experience.
One of the most revolutionary aspects concerns transaction costs. Thanks to Open Crypto Pay, merchants can reduce fees by around two-thirds compared to traditional payment networks, making the adoption of cryptocurrencies not only a technical option but also economically advantageous.
This solution represents a double innovation. On the one hand, it simplifies the use of cryptocurrencies for consumers. The other is to provide retailers with a more efficient and lower-cost alternative compared to traditional payment systems.
DFX.swiss: Bridging the world of fiat currencies and blockchain
The key to this new everyday ease of use lies in the on-ramp and off-ramp infrastructure developed by DFX.swiss. Users can purchase or convert $ADA You can convert directly to fiat through your DFX.swiss account without any additional intermediaries.
This system creates a direct link between the traditional banking system and the Cardano ecosystem, facilitating the practical adoption of blockchain even by those who are not familiar with the world of cryptocurrencies.
DFX.swiss has established itself as a true bridge between traditional and decentralized finance, serving both private and corporate customers. The platform supports wallets such as MetaMask, Rabby Wallet and WalletConnect, as well as hardware wallets from Ledger, Trezor and BitBox, ensuring maximum compatibility and security in transactions. Payments and withdrawals are available in a variety of currencies through common interfaces such as SEPA and SWIFT.
urble: digital savings and integrated payments
DFX.swiss’ technology infrastructure has also been adopted by Brick Towers, a Swiss fintech company that has launched urble, a next-generation app for digital savings. urble is targeted at investors who want to use Cardano ($ADA) Gives you the ability to set long-term savings goals and create personalized savings plans for your children, partner, or godparents.
Integration with DFX.swiss and direct payment functionality of DFX.swiss $ADAurble creates a closed ecosystem that efficiently connects traditional fiat savings with the world of decentralized finance. This approach moves cryptocurrencies beyond mere speculative logic and turns them into tangible tools for everyday asset management.
A shared vision: Blockchain for everyone
“We are witnessing the beginning of a fundamental shift in how value moves within society, when blockchain becomes an invisible infrastructure: at the time of payment,” said Frédéric Gregard, CEO of the Cardano Foundation. $ADA As natural as using a card, we have moved beyond the experimental stage and into true financial transformation. ”
Cyril Thomen, CEO of DFX.swiss, also emphasized the importance of bringing blockchain-based financial solutions out of the niche realm of enthusiasts and into everyday life, saying, “With Open Crypto Pay, we have demonstrated that Cardano is not only technologically advanced, but also provides real value for everyday payments for both consumers and merchants.”
Brick Towers co-CEO Ralf Hoffacker added, “Our goal at urble is to transform digital assets from a speculative tool to a vehicle for everyday use. The combination of regulated infrastructure and user-centric applications makes it easy to save and pay with Cardano.”
Strong signal for mass adoption of cryptocurrencies
Cardano’s integration into Open Crypto Pay, coupled with the collaboration between DFX.swiss, Brick Towers, and the Cardano Foundation, is a strong signal for mass adoption of cryptocurrencies. The fact that this revolution is happening at the supermarket checkout, an iconic place in everyday life, shows that blockchain is poised to become an integral part of the spending habits of millions of people.
Cardano Foundation: Public Digital Infrastructure
The Cardano Foundation is an independent non-profit organization based in Switzerland dedicated to promoting Cardano as a public digital infrastructure. The foundation will develop tools, strengthen operational resilience, and drive the adoption of real-world use cases and robust governance.
DFX.swiss: Encryption services for individuals and businesses
Zug-based DFX AG provides services in the cryptocurrency field and positions itself as a bridge between the traditional banking system and the crypto ecosystem. The open source platform enables direct transactions with self-hosted wallets, supports a wide range of wallets, and enables payments in multiple currencies.
Brick Tower: Fintech for decentralized savings
Founded in 2023, Brick Towers bridges decentralized finance and traditional institutions, offering native yield strategies and a secure and compliant platform for on-chain capital management. The company’s flagship app, urble, is designed for personalized, connected savings.
The arrival of Cardano in Swiss supermarkets marks the beginning of a new era in which blockchain and cryptocurrencies have become tools accessible to everyone, poised to revolutionize the way we think and use money every day.
