I feel that the latest Bitcoin Bull Run is different.
It hurts it. Every Bitcoin Bull Run feels different as each cycle brings fresh stories and new blood. However, there is one factor that has always been consistent throughout Bitcoin history: Freedom Technology and retail interest in purchasing to f**k. Well, at least Bitcoin to the Moon Rally.
Retailers are running out of Bitcoin Bull
Remember retail? All I’ve heard is cricket…
Literally zero taxi driver, friend’s cousin, asks if it hasn’t been removed twice, or if it’s too late for kindergarten teachers to buy. Despite the analyst’s conviction about Alt season spinning, I’m not even asked about chatting, Dogecoin, or Ripple. If you want to borrow, I have a pretty good template answer to the latter.
Anyway, here’s the point: retailers are running out of this Bitcoin Bull. This time it’s different. Somewhere between Bitcoin ETF, Presidential Pump and Larry Fink taking over at WEF, Retail decided that the game wasn’t for them anymore.
Would I say that dare? Bitcoin is no longer fun. Or maybe the retailer was the last one who was seriously burned. No one even casually searches for the news: Bitcoin Google Trends are not grazing a gentle peak next to Japanese walking and Lovebu dolls.
Not searching for anything anymore using Google could probably be a factor in this, but even so, silence from distant relatives and service workers is obvious.
100 days over $100k
You won’t notice that the number one code spent 100 consecutive days, over $100,000. Psychological feats, generational inflection points. Every time Bitcoin jumps over major rounds ($100, $1,000, $10,000), we have entered a new era of adoption, investment and hockey stick price action.
But no one cares this time.
Bitcoin maintains its celestial height and carves out the new best tops of all time, as well as its technical backbone. Bitcoin’s 200-day moving average is above $100,000, making it a strong signal for traders and long-term holders as well.
Breaking and holding historical resistance at both price and moving averages in all Bitcoin Bull runs precedes a period of continuous momentum. But no retailers can be found anywhere.
This cycle washed away some of the longest bitcoin jelly, giving way to the same corrosive institutions that Bitcoin hated.
401K Cryptography
In 2025, we also saw a quantum shift in retirement plans, where Bitcoin and other cryptos are legally permitted to mainstream retirement accounts, with tens of millions of Americans directly accessing to accumulate hard money for their future.
However, the retailers didn’t really care.
They packed their bags all the way to the virtual Bahamas and said, “Let’s sit this.” And while Bitcoin has undoubtedly transformed from a speculative trade into a staple of retirement portfolio and institutional diversification, the absence of retail is very sad.
When reporting 12:59pm, UTC on August 17th, 2025Bitcoin ranks number one in terms of market capitalization, and the price is above 0.79% Over the past 24 hours. Bitcoin has a market capitalization $2.36 trillion 24-hour trading volume $44.9 billion. Learn more about Bitcoin›
