Japan’s nail salon company has become the latest name in the purchase of Bitcoin. Listed in Tokyo, Convano announced plans to consume about 43.4 billion yen ($ 3 billion) to accumulate 21,000 BTC, which is 0.1%of the total supply.
According to the report, the group’s goal is to invest in the world’s largest Bitcoin company.
Convano’s bold three -phase strategy
Convano has already raised 4.5 billion yen through corporate bonds and purchased 365 BTC using this fund. Taiyo Azuma, who leads the company’s Bitcoin Strategic Office, said the goal is clear to 10,000 BTC by August 2025 and 21,000 BTC by March 2027.
Source: Bitcoin Treasuries
Since the announcement, the company’s stock has soared. Last month, stock prices increased more than 220% and more than 1,414% from the beginning of the year.
Investors seem to treat Convano’s stock as a direct gateway to encryption exposure.
Convano was put in Bloomberg. Thankfully, I think international recognition is gradually expanding. Our goal is clear. By March 2027, you will win 21,000 BTC and become one of the world’s best Bitcoin holders. https://t.co/clc1ew6zda
-Higashi Taiyo | CONVANO Director (6574) (@motokiyoa) August 30, 2025
The weakness of yen causes encryption movement
This sudden motive for Pivot is more than chasing market hype. According to Azuma, the continuous weakness of the yen for the dollar has pressed the wage and raw material costs for Convano’s core business.
This currency has lost about 20%of its value over the last decade. Azuma insisted that Bitcoin provided protection with long -term value storage for uncertain times.
“We have begun to think about Bitcoin because of continuous yen depreciation and designated risks,” he said.
Convano’s executives also pointed out the benefits of encryption volatility, creating advantageous conditions for growing portfolios while allowing more accumulation opportunities.
Experts raise questions about sustainability
Not everyone is convinced that the plan can continue. Vaneck’s Digital Assets Research Officer, Matthew Sigel, warned that this kind of financial strategy depends on the “shaking basis.”
“Is there any problem when Bitcoin prices fall?”
I’m often asked in the interview, but it’s actually “opposite”.
Is Convano happy when the BTC price falls?
1) If the price drops, you can accumulate more sheets.
② The higher the volatility, the higher the income, the more
“Low speed x high volatility” is the best
④ Actually risk management … pic.twitter.com/eihjn2xetv-Higashi Taiyo | CONVANO Director (6574) (@motokiyoa) August 15, 2025
He pointed out that if the company’s stock exceeds the net value of BTC holding, it will produce premiums by issuing new shares.
But once the stock price is closer to the actual value of Bitcoin owned by the stock price, the dilution begins. “This is not a capital formation. It is erosion.”
Encryption
Meanwhile, other Japanese companies are already deeply accumulating Bitcoin. At one time, the hotel operator, Metaplanet, secured about 19,000 BTCs to deploy one of the world’s top ten owners.
According to Bitcoin Treasuries, seven public companies in Japan are now one of the 100 Bitcoin Holding companies worldwide.
Chart of TradingView, the main image of Unsplash
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