- Using blockchain technology, Fight.id, the official partner of UFC Strike Digital Collectibles, connects the growing Web3 user community with UFC’s global fan base.
- Through the ongoing creation of blockchain-powered products and experiences, the partnership is looking to improve the interaction of UFC digital fans.
The UFC, the world’s leading mixed martial arts (MMA) organization, and Fightfi, behind Fight.id, a web3-enabled platform created for combat sports enthusiasts and athletes, have announced an expansion relationship. Through the ongoing creation of blockchain-powered products and experiences, the partnership is looking to improve the interaction of UFC digital fans.
Using blockchain technology, Fight.id, the official partner of UFC Strike Digital Collectibles, connects the growing Web3 user community with UFC’s global fan base. There are a variety of high-end items that range from digital identity and loyalty systems, prize pool mechanisms that allow for further combat bonuses, and fight.ID ecosystems all extend into the company’s pipeline.
A new investment round has been signed by Fight.id to support the next generation of platforms. Anthos Capital, Aptos Foundation, Aquanow Ventures, Blockchain Coinvestors, Fabric VC, Jupiter, and Memeland are among the participants at the institution. Angel investors in the entertainment and sports sectors are also part of the round. UFC Fighters Gilbert Burns, Josh Emmett, Dan Ige, Vicente Luque, Eric Nicksick, Alexandre Pantoja and Gregory Rodrigues are one of the most well-known boosters. Yat Siu, Chairman of Animoca Brands. NBA legend Baron Davis. NFL Pro Bowler Cam Jordan; Craig Kalman, Chief Music Officer of Atlantic Music Group, is among other investors.
A variety of digital products with Web3 capabilities, including digital asset ownership, programmable incentives, and improved user engagement, are developed using rounds of revenue. These products are consistent with the four major tenets of the fight.id platform.
“We are pleased to announce that Grant Norris Jones, Executive Vice President, TKO’s Global Partnerships,” said Grant Norris Jones, Executive Vice President, TKO’s Global Partnerships.
“The UFC has always embraced an innovation-first mentality. James and his team have proven to be dynamic and innovative partners for us and are extremely excited to support the fight.ID ecosystem in the coming years.”
For the past three years, The Fight.ID team has been instrumental in creating the UFC Digital Collectible. Through the new partnership, this material will reach a larger audience within the combat sports community.
“We’re looking forward to seeing you in the future,” said James Zhang, co-founder and CEO of Fight.ID.
“As our world continues to become more digitally possible, there is no better time than we are now to invest in blockchain projects. As MMA continues to gain our cultural enthusiasm, we cannot afford to become a UFC fan. As a fight fan, we have long admired UFC grit and innovation. Invite all fight fans to join the digital ownership tribe.”
