According to the report, the long -term Japanese kimono and textile manufacturers will officially change the “Bitcoin JAPAN” as they start holding Bitcoin in the balance table at the November 11 shareholders’ meeting.
The company also plans to adopt “Bitcoin Japan Corporation” as an English name and focuses on the operation of the Finance. Some of these movements were published in the company release this week.
The company changes the brand to show a new focus.
The contract to buy Bakkt’s stake in June has helped to change. According to the report, Phillip Lord, chairman of Bakkt International, will be in charge of the CEO by a newly named company, and Akshay Naheta, the co -committee member of Bakkt Holdings, will be chairman of the board.
The company said that new leadership will better match directors and shareholders and aim to improve long -term in the middle of corporate value.
Bakkt Holdings finished the acquisition of the domain https://t.co/avelnw1uzx and strengthened our existence in Japan as the best web address.
👉 Read the entire press release: https://t.co/xxhu3hm1rf pic.twitter.com/jon5t2iynw
-Bakkt (@bakkt) September 22, 2025
Change occurs after having difficulty
Marusho Hotta is not a startup. Founded in 1861, the product opened one of Japan’s first kimono wholesale store in 1894 and was listed on Tokyo Exchange in 1974.
But the company has been struggling in recent years. Based on the report, Marusho Hotta recorded net profit of 470 million yen ($ 2,724,400) during the most recent accounting period.
Other textile players also reported losses. KITABO recorded net losses of $ 785,000 for FY2024. Bitcoin plans to purchase about $ 5.4 million worth of Bitcoin as it moves to encryption and actual asset ventures.
BTCUSD trading at $113,998 on the 24-hour chart: TradingView
Textile companies switch to Bitcoin
Many Japanese companies in the fashion and textile sectors have announced plans to purchase Bitcoin or provide encryption services.
According to the report, Metaplanet has fully collected Bitcoin, which allows you to rank one of the world’s five largest company Bitcoin Treasury.
Loyalty Firm Remixpoint, Game Maker Gumi and retailer ANAP are another recent example of saying that they will add bitcoin to the corporate strategy.
A company that recreates identity
This is more than a name swap. Founded in 1861 to become Bitcoin Japan, the organization signals amazing company Pivot.
Whether the plan is simply changing the company’s public image, whether the plan is restored to profitability, still remains. The market will see how shareholders respond on November 11 and how other traditional companies follow the larger Bitcoin Treasury.
Kkday’s main image, TradingView chart
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