Simon Gerovich highlights the rapid increase in corporate Bitcoin holdings in Japan

Metaplanet CEO Simon Gerovich shared new data showing a rapid increase in corporate Bitcoin adoption in Japan. He pointed to Bitcoin For Corporations’ 2026 annual report, which tracks how publicly traded companies are using Bitcoin as a financial asset.

The report shows that outside of the United States, Japan currently records the largest increase in corporate Bitcoin holdings. In fact, Japan accounts for about half of all Bitcoin held by non-US companies on their balance sheets. This represents a significant shift in the way Asian companies view digital assets. This update shows a growing trend. More companies are moving beyond speculation and treating Bitcoin as part of their long-term capital strategy.

Metaplanet drives momentum in Japan

Metaplanet is at the center of this change. The Tokyo-listed company was one of the first companies in Japan to adopt Bitcoin on a large scale. The company openly modeled its strategy on the financials of U.S.-based companies. As of late 2025, Metaplanet holds 35,102. BTC. The company has built this position over time, making several major acquisitions over the past year. In the fourth quarter of 2025 alone, we added more than 4,200 people. BTC.

Simon Gerovich likes to say that Metaplanet’s goal is simple. Protect value and build long-term capital BTC Instead of weakening fiat currencies. Thanks to this visible strategy, other Japanese companies are beginning to explore similar paths. Gerovich said many local businesses are now asking how Bitcoin vaults work and how they can get started. In fact, in Japan, Metaplanet became a reference point after showing that Bitcoin holdings are not just for tech companies. As a result, traditional companies realized they could do it too.

The amount held has rapidly increased from almost zero to tens of thousands of people.

This report highlights how rapidly change is occurring. In the second half of 2024, Japanese companies’ holdings of Bitcoin were close to zero. By early 2026, that number had reached tens of thousands. BTC. This increase puts Japan in the top spot among countries outside the United States. China is still a close second, but Japan is now matching or exceeding it in growth rates. Several factors explain this trend. Due to the weaker yen, dollar-priced assets will become: BTC It’s more attractive. At the same time, Japan’s regulatory environment has become clearer and more supportive of digital assets.

Companies also face pressure to protect reserves. With inflation concerns and low real yields, Bitcoin offers an alternative store of value. The report groups companies into hierarchies. The largest holder is located on the smaller top layer. Meanwhile, the fast-growing “long tail” includes smaller companies like Metaplanet and Semler Scientific. together they show it BTC Earnings on the balance sheet are becoming more normal.

Community reaction and global context

Simon Gerovich’s post drew praise from supporters who credit Metaplanet with leading the change. Specifically, many said the company helped educate Japanese companies and prove that Bitcoin strategies work in the public markets. Globally, this report shows that while some companies’ Bitcoin strategies scale successfully, others fail. The main difference is discipline. Companies that buy with long-term intent tend to outperform those that follow the hype. Outside of the United States, Japan is currently leading the pace. This shows how Bitcoin adoption spreads when one company proves the model.

Japan’s growing role in corporate Bitcoin

Japan’s rise marks a turning point. It’s no longer just about following US trends. It is currently shaping the use of Bitcoin by businesses in its own region. If this path continues, more Asian companies may adopt similar strategies. Fiat depreciation and changes in financial models could push the currency further. For now, Simon Gerovich’s message is clear. Japan is no longer a bystander. It is becoming a leader in corporate Bitcoin adoption.