Just 17 years after Hal Finney typed “Running bitcoin” into X, Michael Saylor posted the exact same phrase.
The date wasn’t just a guess. On January 11, 2009, Finney sent his first tweet confirming that Bitcoin was operational. On January 10, 2026, Saylor staged a simple, calculated, and near-perfect commemorative show, as his company holds one of the world’s largest holdings of Bitcoin assets.
Strategy, formerly known as MicroStrategy, owns 673,783 BTC, which it bought at an average price of $75,024. At the current price, the stock is worth more than $61.16 billion, which represents an unrealized gain of 20.98%.
run bitcoin
— Michael Saylor (@saylor) January 10, 2026
Still, MSTR stock still trades well below its net asset value, with a base NAV multiple of 0.739 and a diluted NAV multiple of 0.823. This spread leaves billions of dollars in unpriced exposure even after five years of consistent accumulation.
The message also comes at a time when there is renewed interest in Bitcoin’s role in the world of money. Although there are now spot ETFs, Thaler’s company continues to operate as a high-leverage BTC agency without redemption features, fee compression, or strategic drift.
Bitcoin will go live in 2026
The company’s enterprise value currently reflects just under 96% of its BTC holdings, suggesting that institutional investors remain reluctant to value the strategy at the same level as their primary assets.
Back in 2009, “running Bitcoin” meant putting together software on your own machine and connecting it to a network with a few people. In 2026, it describes publicly traded companies holding more than 3% of the total Bitcoin supply, with no hedges, no escape plans, and no excuses.
Saylor did not explain his tweet, but the date became a hot topic.
