Polygon CEO Sandeep Nailwal is celebrating a major milestone this week as the UFC signs a multi-year partnership with Polymarket. The deal makes Polymarket the official and exclusive prediction market partner of both UFC and Zuffa Boxing. For Nailwal, this moment is personal. He revealed that he is a long-time UFC fan and emphasized that Polymarket runs entirely on the Polygon network. He and Polygon Ventures were early supporters when the market was tougher.
This is a special moment for me too. As a huge fan of the UFC myself, it feels special for @Polymarket to become an official and exclusive partner of @ufc with the full support of @0xPolygon.
Polygon Ventures and I personally back @Polymarket and have made significant investments… https://t.co/mPV6MPYhfp
— Sandeep | Polygon Foundation (※,※) CEO (@sandeepnailwal) November 14, 2025
Polymarket becomes UFC’s exclusive forecasting partner
UFC parent company TKO Group Holdings confirmed the partnership in a new announcement. This agreement marks the first time a major global sports organization will integrate predictive market technology directly into the fan experience. Instead of traditional betting lines, fans will be able to see real-time sentiment percentages that show who the audience believes will win.
This new “Fan Prediction Scoreboard” will be displayed during UFC broadcasts. This dynamically updates throughout each fight to reflect changing expectations with each strike, takedown, and swing of momentum. TKO says the feature is designed to enhance storytelling and is not meant to replace regulated gambling. Polymarket works across UFC events, live broadcasts, social media, and digital content. This integration is intended to engage hundreds of millions of fans in a more interactive experience on game night.
Shane Coplan says this deal is a dream come true.
Polymarket CEO Shayne Coplan said this partnership is a milestone for the team. He announced the news after ringing the opening bell at the New York Stock Exchange. Along with UFC President Dana White and TKO executives. Koplan said that while watching the UFC, he would always check the odds on Polymarket to get a feel for who would win. Now, millions of viewers will be able to experience the same experience live on screen. He believes this integration will introduce prediction markets to a large new audience.
The companies are also launching a new social content series called “Matchup Predictions – Who’s Next?” The series will highlight potential future matchups after each event and encourage fan discussion across UFC’s official channels. Polymarket will host markets to accompany these discussions, giving fans another way to participate.
Big moment for the Polygon ecosystem
Meanwhile, this partnership focuses on fan engagement. The cryptocurrency community quickly recognized that Polymarket was built on Polygon. Sandeep Nailwal said this moment feels special and not just because he’s a UFC fan. But that’s because he supported Polymarket through its early struggles. His post emphasized that the project survived “despite all adversity.” He also sees the deal as validation of his long-term vision. The partnership will also extend to Zuffa Boxing and is expected to launch in early 2026. Polymarket also enhances its predictive capabilities during these events. It also includes in-arena activations and special digital content.
Participating in live sports tournaments using Web3
Starting in 2026, all UFC and Zuffa boxing events in the U.S. will be streamed exclusively on Paramount+. This move will allow Polymarket’s predictive scoreboards to reach an even wider audience. TKO says its goal is to transform sports fans from passive viewers to active participants. Prediction markets powered by Web3 could be the tool to make that change happen. The partnership with UFC marks a new era in mainstream visibility for Polygon and Polymarket. For fans, this is a brand new way to experience every battle in real time.
