Pineapple has performed its first open market purchase of 678,353 Inj tokens worth $8.9 million. The purchase launched the company’s $100 million Injective Injective Treasury.
summary
- Pineapple Financial launched the $100 million Injective Digital Asset Treasury and purchased $8.9 million in 678,353 Inj tokens.
- The Fintech company plans to wager Injholdings to generate yields and integrate Injective’s infrastructure into its mortgage financing operations.
- The move comes as institutional interest in disappointment grows after ETF submissions and expands the protocol’s real-world asset market.
According to a press release dated October 7, the Toronto-based fintech company has officially energized its $100 million digital asset financing strategy funded by private placement last month.
The first acquisition of 678,353 Injective (Inj) Tokens is the first tranche of a series of planned market purchases, and launches a corporate campaign with the goal of becoming Inj’s biggest owner and a showcasing. In particular, the pineapple team confirmed that the entire position would soon be dyed on-chain.
“This first injection investment highlights the strength of $Ing Token’s future and our belief in the ambition to create the world’s largest and most productive Inj Treasury platform,” said Shubha Dasgupta, CEO of Pineapple. “This transaction marks the first of many milestones as it establishes itself as a pioneering data company to achieve its vision of using Injective’s financial infrastructure to implement Onchain, Pineapple’s mortgage finance business.”
You might like it too: $30 million Solana Investment to expand Airwa Bags Tokenized Asset Trading
Enlarge your injection footprint beyond the accumulation of pineapple tokens
According to the release, Pineapple will deepen its distributed infrastructure directly and deeply into its core business line. The company plans to leverage blockchain, a key mortgage foundation function, including data management, loan services, payments and the emerging areas of real-world asset tokenization.
This suggests a future where elements of the mortgage process can be managed on-chain. This is an ambitious technical effort that goes far beyond acquiring simple tokens.
Pineapple pivots arrive during periods of significant institutional momentum in the injection ecosystem. A few days before the Pineapple announcement, asset manager Rex officially filed for a fund trading on Inj Exchange, stained with the SEC.
This move shows that in parallel with other digital infrastructure assets in ETF Opportunities Trust, there is growing awareness of the value proposition of tokens within traditional financial circles.
It’s official: Rex Shares and @ospreyfunds filed with the SEC to launch Staked $inj etf.
The fund is part of the ETF Opportunities Trust, which includes only key assets such as Link and HBAR, and together with Inj, forms a lineup of core digital asset infrastructure. pic.twitter.com/lajfwngrgr
– Injective🥷 (@Injective) October 4, 2025
At the same time, Injective is expanding its suite of sophisticated financial products. Earlier this month, the protocol launched a permanent market for Onchain Pre-IPO, allowing for leveraged trading of synthetic stocks from major private companies such as Openai.
These markets are fully on-chain and decentralized, representing a direct effort to fill traditional finance with DEFIs, providing global access to market segments historically reserved for large institutions. Injective’s push to real asset derivatives has already seen a significant amount, with the protocol over $1 billion in RWA permanent customer transactions in recent weeks.
read more: BNB Flips XRP Market Cap: What does this mean for the third biggest cryptocurrency?
