- Oranjebtc debuted via a reverse IPO in B3 in Brazil, with the 3,650 Bitcoin Treasury valued at $420 million.
- The company combines its Bitcoin Reserve Strategy with an investor education platform to promote adoption.
- Ricardo Salinas, Winklevos Twins, Falconsk and Adam are supporting him and are aiming to challenge Melis.
Brazilian cryptocurrency company Oranjebtc begins trading on the B3 Stock Exchange Next week in Sao Paulo, it rivals Fintech Melluse (cash3.sa).
Meliuz (Cash3) was the first public Brazilian company to implement the Bitcoin Treasury strategy.
However, Oranjebtc plans to build on its template by mixing physical collateral with learning mechanisms aimed at supporting retail investors more widely.
This list is a key step for Brazil’s fast-growing digital asset ecosystem, providing a regulated market for institutional exposure to Bitcoin.
According to OranjebtC’s leadership, the company’s aim is to increase investor engagement and integrate Bitcoin as a core component of its latest financial portfolio.
Focus on Bitcoin reserves and education
The company currently owns 3,650 Bitcoin Treasury Reserves, worth more than $420 million at its current rate.
By maintaining direct ownership of digital assets, Oranjebtc hopes to provide shareholders with indirect access to the potential benefits of Bitcoin without requiring shareholders to manipulate the restrictive restrictions on wallets and traverses.
Founder and CEO Guilherme Gomes has two strategies. He said it will develop reserves and provide educational tools.
Oranjebtc has created its own learning platform to educate shareholders on the Bitcoin market, risk management and long-term value ideas.
The purpose of this project is to meet the needs of institutional investors who cannot directly purchase cryptocurrency, while increasing the acceptance of individual investors.
Alternative routes to the open market
Instead of going to a traditional IPO, Oranjebtc will implement the reverse IPO listed.
After recently acquired Intergraus, an education sector company already listed in B3, it unlocked B3’s new offshore list structure.
The new route not only allows Oranjebtc to avoid some of the complexities of traditional IPOs by speeding up its entry into the market, but also benefits from Integraus’s existing list.
Such a decision is consistent with the business where the company provides investors with financial exposure to Bitcoin and simultaneously educates them.
Support from global cryptographic figures
Before entering the major exchanges in Brazil, Oranjebtc received support from prominent foreign investors.
Ricardo Salinas, a Mexican billionaire and owner of the Banco Aztec, is one of the company’s supporters.
Additional investors include Gemini co-founders Cameron and Tyler Winklevoss, cryptocurrency Falconx, and Adam Buck, a well-known figure in Bitcoin mining and blockchain development.
Their involvement demonstrates growing cross-border interest in Brazilian cryptocurrency companies and trust in Oranjebtc’s business concept.
Competing with Meliuz
By listing it in B3, Oranjebtc competes with Meliuz, who launched the Bitcoin Financial Plan registered on Brazil’s first stock exchange.
While Meliuz expands its activities as a fintech company, Oranjebtc pitches itself as a pure Bitcoin play, highlighting the focus of single assets at the “highest level.”
This specialization could appeal to investors seeking exposure to Bitcoin without the additional complexity of large fintech companies.
The company’s premise is that shareholders can simultaneously receive direct education on their assets while still obtaining exposure through stocks.
Broader impact on Brazilian financial markets
The list arises in the scrutiny and interest of sustained regulatory scrutiny from institutional and retail investors of cryptocurrency across LATAM.
The developed stock market and known appetite for fintech innovation make Brazil the proof of embedding digital assets into mainstream financial infrastructure.
Oranjebtc offers regulatory loopholes for investors who cannot directly own crypto.
This allows institutions to obtain indirect exposure to Bitcoin through stock purchases using governance and compliance linked to exchange operations entities.
If successful, Oranjebtc could make Bitcoin a more accessible investment asset in Brazil, disrupt the existing Fintech company model and create a better way to engage with shareholders.
Supported by Deep International Support and the Bitcoin Treasury, the company is currently aiming to establish itself as the leading crypto player in Latin America’s largest economy.
