Nexo has expanded its private client division and expanded its services for high-net-worth individuals and family offices as demand for customized crypto strategies accelerates.
The move follows a 136 per cent increase in Nexo private customers since 2025, reflecting a broader shift to more active digital asset management among wealthy investors.
This expansion comes as the integration of cryptocurrencies into traditional portfolios deepens. Spot Bitcoin ETFs, which include products from BlackRock and Fidelity, attracted more than $30 billion in inflows in their first year, reinforcing the cryptocurrency’s role as a portfolio diversifier.
Industry research shows that up to 74 percent of high-net-worth individuals are investing in or considering digital assets, outpacing the more cautious approach seen at larger institutions.
At the same time, rising borrowing costs in traditional markets are driving investors towards crypto-backed credit. Platforms like Nexo are capitalizing on this shift by offering liquidity solutions that allow clients to borrow holdings such as Bitcoin and Ethereum without triggering taxable sales.
Nexo Private’s expanded offering is centered around high-touch services and structured financial tools. Clients will have direct access to a relationship manager, personalized onboarding, and priority support, along with enhanced fixed-term products and portfolio optimization capabilities. The platform also introduced a high-capacity credit line, allowing eligible users to borrow up to $100 million through a zero-interest credit strategy secured by assets such as BTC and ETH.
The company has also strengthened its over-the-counter trading and credit infrastructure, offering deeper liquidity, reduced slippage, and multi-asset collateralization with loan-to-value ratios of up to 65 percent. These features are designed to help customers go beyond simple buy-and-hold strategies and support larger and more complex portfolios.
Nexo said the upgrade reflects the broader evolution of personal wealth, with investors increasingly seeking dynamic asset classes that combine yield generation, access to liquidity and active management. The company also introduced an in-app private communication channel, allowing clients to interact directly with relationship managers within a security framework that includes real-time risk monitoring and SOC certification controls.
Disclosure: This article was edited by Estefano Gómez. Please see our Editorial Policy for more information on how we create and review content.
