MetYa, a popular AI-powered Web3 entity for digital interactions, has partnered with Astroon, a character-driven Web3-based entertainment universe. The partnership aims to leverage the $AST token to merge MetYa’s interest in creator communities and social identity with Astroon’s growing intellectual property. According to MetYa’s official X announcement, the development is focused on enhancing meaningful engagement within Web3 Entertainment. This move therefore highlights the growing shift towards IP-driven ecosystems that prioritize user participation and long-term value.
We’re excited to partner with @playastroon, a character-driven Web3 universe that aims to be the “Disney of Web3” where games, storytelling, and community ownership grow together. π
Through this collaboration, MetYa will explore new ways to connect social identities and creators… pic.twitter.com/OKish53CS
β METYA (@metyacom) December 28, 2025
MetYa and Astroon Alliance revolutionize the world of community-driven entertainment
The partnership between MetYa and Astroon signifies a mutual effort to redefine the interaction of communities, characters, and stories in the Web3 space. Additionally, Astroon is establishing a universe in which characters are more than static NFTs, transforming their digital presence into living social experiences, animations, and games throughout.
Apart from that, the partnership attempts to offer consumers a comprehensive creative and emotional connection with such characters by integrating MetYa’s social identity agenda. Each approach makes storytelling a participatory, lived experience rather than a one-way narrative. Additionally, this collaboration also highlights the growing importance of immersive IP within the Web3 ecosystem. As a complement to this, Astroon provides a comprehensive platform with playable characters and animated content. In this regard, this universe plans to expand into different formats while maintaining its community edge.
At the same time, MetYa will support this partnership with new ways to connect the creator community with the above IP assets.γγγ«γγγγ―γͺγ¨γ€γΏγΌγ¨γγ‘γ³γδΈη·γ«δΈηγε ±ειηΊγ§γγγγγ«γͺγγΎγγ As a result, each model challenges traditional entertainment structures by providing community influence and ownership. Additionally, this effort prioritizes real-world utility over surface-level engagement, creating a continuous experience with features that evolve over time.
According to MetYa, the partnership signals a broader shift in the market towards story-driven platforms with long-term cultural impact. Furthermore, the Astroon ecosystem, led by the $AST token, enables community-driven sustainability and growth. This token supports participation, economic management, and governance across creative experiences and games. Ultimately, both MetYa and Astroon are poised to power the next phase of digital entertainment.
