Mercado Libre announced that it will cease operating the virtual currency Mercado Coin on April 17, 2026. The e-commerce giant informed Mercado Pago users of this decision through a notice and email.
The asset was launched in 2022 to reward purchases made by customers within the platform in Brazil. According to reports, the decline of Mercadocoin is due to users You will no longer be able to purchase, sell, or receive cashback using this tokenmarking the end of its usefulness within the ecosystem.
However, those who still have their tokens can sell them, use them as credits, or wait for automatic conversion to their local currency.
Until now, flea market No official reason has been announced Please explain why you decided to cancel Mercado Coin. CriptoNoticias has contacted the company and is awaiting a response.
Mercado Coin is based on Ethereum’s ERC-20 standard and allowed for users in Brazil Receive rewards for purchasesas reported by CriptoNoticias, reuse them in future purchases or sell them through the Mercado Pago application, which is operated in partnership with the Ripio exchange.
It is worth noting that although this loyalty program will end due to the drop in cryptocurrencies, Mercado Libre Maintain exposure to the cryptocurrency sector Brazil and other parts of Latin America: Continue to support stablecoin remittances and allow token trading via Mercado Pago. Additionally, the company has 570.4 Bitcoin (BTC) on its balance sheet.
(Tag translation) Altcoin
