Lamborghini and the TON Blockchain Foundation collaborate with Motorverse to drive the next stage of digital culture in the automobile and automotive industry.
This collaboration combines a real car company with scalable blockchain technology to form a seamless bridge between physical car ownership and ownership in the online metaverse.
The new partnership between Lamborghini and TON Blockchain heralds a new era in digital vehicle culture, and this is just the beginning.
Telegram Stickers → Interoperable Urus SE → Motorverse 🏁
The possibilities are endless! pic.twitter.com/4EFnyJjKeg
— The Motorverse (@TheMotorverse) October 29, 2025
Lamborghini x TON x Motoverse: Leading the digitalization of vehicle culture
This collaboration will result in a fully interoperable ecosystem where digital vehicles, racing experiences and collectibles coexist. Motorverse is powered by a community-driven blockchain that allows users to navigate the intense and vivid world of virtual motorsports through Motorverse.
Ton Blockchain, a blockchain-based application, is contributing significantly to this development. Lamborghini fans can collect and paste their own Lamborghini-themed stickers on Telegram. This is the first step brands are taking to combine digital identity and social appearance.
The campaign, known as the Sticker Flex Challenge, invites participants to show off Lamborghini stickers, invite friends and win creative prizes from a gaming community that combines digital art, gaming and social interaction into one experience.
Partnership benefits
This partnership is limited to fans and blockchain followers. The TON blockchain will provide Lamborghini with access to a broader Web3 user base, giving TON users the opportunity to engage with one of the world’s most famous luxury brands.
With Motorverse, digitally owning a vehicle is no longer a collectible, but an item that works across a variety of games, platforms, and environments in the Metaverse.
The virtual Lamborghini will allow owners to use, trade, and display their models and participate in NFT-based tournaments, races, and challenges.
This is another move that strengthens Motorverse’s mission to build an open digital economy based on automotive culture.
By giving users the chance to digitally own a Lamborghini Rebuerto through a reward system, Torque Squad profile photo and REVV Racing edition, users can get the adrenaline rush of ownership in a new interactive format.
glimpse of the future
Lamborghini and the TON Blockchain are one of the key achievements of our collaboration with Motorverse to bring automotive innovations into the digital space.
This shows the potential for blockchain technology to extend brands beyond the confines of the showroom and reshape the way fans engage in identity expression, competition, and connection online.
As the Motorverse continues to grow, the distinction between real and virtual ownership is becoming clearer at an alarming pace. For Lamborghini fans, this is not just a car story, but a new world where technology, speed and art come together.
