In the 2025 Bull Market Surge, Companies Accept Bitcoin – River

According to a new report from River Financial, companies are driving Bitcoin’s 2025 bull market, with corporate holdings currently accounting for more than 6% of total supply.

The report found that inflows of business into Bitcoin are driving cumulative holdings to 1.3 million btc for the first eight months of 2025 alone, exceeding the total of $12.5 billion last year.

This represents a 21-fold increase since 2020. In comparison, individuals still hold the majority of Bitcoin at 65.9% of the supply, while funds, governments and other entities make up the rest.

Finance companies are leading amid rising mainstream adoption

According to River data, Bitcoin financing companies have accounted for 76% of purchases since January 2024, mainly companies created to hold large Bitcoin reserves. Collectively, it manages more than $100 billion in equities, bonds, and other securities related to Bitcoin exposure.

Furthermore, the report highlights that traditional companies ranging from real estate and healthcare to construction and software are increasingly adding Bitcoin to the Treasury.

According to the report:

“Bitcoin is no longer limited to miners or companies from cryptocurrencies.”

It highlights that 3,000 US companies currently use River services. Most are small businesses with fewer than 50 employees, and often allocate a significant portion of their income to Bitcoin as a hedge against inflation and banking risk.

Changes in corporate strategy

Companies allocate an average of 22% of their net profit to Bitcoin, with nearly a third currently holding more than half of the Treasury Reserve area within their assets.

River has considered trends in fixed supply of Bitcoin, 24/7 liquidity, and protection against counterparty risk, particularly after the collapse of high-profile banks in recent years.

Furthermore, the report states that regulatory and accounting clarity also cleared key barriers, particularly after the 2024 GAAP standards were updated, allowing businesses to report Bitcoin at fair market value and remove any significant obstacles.

Meanwhile, the creation of the US government’s strategic Bitcoin Reserve earlier this year further strengthened legitimacy in the corporate world. State such as Texas and New Hampshire have also passed laws to establish their own BTC reserves.

Adoption is ready to accelerate

Despite the surge, less than 1% of companies around the world currently own Bitcoin.

According to River, public perception remains the biggest hurdle, with research showing that many executives still lack a basic understanding of their assets.

Still, River Project predicts that Bitcoin will become a standard feature of the company’s balance sheet. This is because more companies openly share their financial strategies.

The report said:

“We believe that every company will continue to spend in dollars for the time being, while holding Bitcoin on its balance sheet.”