The cryptocurrency industry has been saying the right thing about onboarding the next billion users for years. We’ve talked about scalability, security, decentralization, and user sovereignty (all of which are important, of course). But if you ask the average person why they stopped trading cryptocurrencies, you’ll hear the same frustrating stories. “We couldn’t complete the transaction because we didn’t have enough gas.”
This issue may seem trivial to crypto veterans, but it is one of the biggest and most confusing hurdles for mainstream users. It is possible that you already own the token you want to trade. You may be trying to send funds to a friend. But even if you have enough value in your wallet to cover the action you are trying to perform, the system will stop everything because you are not holding any native gas tokens (BNB, SOL, ETH, etc.).
In other consumer product categories, this type of UX failure is unacceptable. Imagine your banking app rejects your payment because you don’t have the appropriate currency or “fee token” in your account. This is what drives users away from the app.
This is the gap that gas sponsorship fills.
The most invisible barrier in Web3
With Web3, gas fees are not just a cost, but a cognitive burden.
Users must:
- Understand gas prices
- Know which tokens each blockchain uses for gas
- Keep a small amount of each token in reserve
- Refill the right chain at the right time
- I hope it doesn’t go out of stock during the transaction.
This is not how mainstream technology works. That’s not true. should work.
At Trust Wallet, we’ve long believed that self-management doesn’t have to be complicated. So on November 12th, we announced the following new features: gas sponsorshipautomatically covers gas fees for token transactions (swaps and transfers coming soon) on supported blockchains. We will start with the BNB Chain and Solana and soon expand to Ethereum and other major networks.
If a user initiates a transaction without enough gas, Trust Wallet steps in and pays out instantly.
There are no failed transactions. No refills. No complaints.
Already sponsored by Trust Wallet over $100 million ****In the swap volume. This milestone indicates the scale of this problem and how quickly users will embrace a smoother experience.
This is one of the most meaningful UX improvements that self-custody has seen in years.
Frictionless UX brings the next billion users
We often talk about the need for improved infrastructure, greater interoperability, and stronger regulation. But what consumers care about is simple. Does this product really work?
Cryptocurrency wallets have evolved dramatically. We currently support hundreds of blockchains, tens of millions of assets, native swaps, staking, NFTs, and dApps, all within our mobile interface. But it doesn’t matter if the first transaction a new user attempts fails due to unclear gas fee requirements.
Gas Sponsorship transforms that experience.
- No more need to keep multiple native tokens on hand
- No more guessing whether you have enough gas
- No more failed swaps or stuck transactions
- No more “cryptocurrency is too complicated” moments
When you remove friction, there is no doubt.
Removing doubt allows participation.
This is what a “frictionless cryptocurrency” actually looks like.
A step towards mainstream self-custody
For Trust Wallet, this feature reflects a deeper goal. It’s about giving you more control over your self, as simple as mainstream financial apps.
Today we will support more than 100 blockchainmore 10 million assetsexceeds. 220 million downloads worldwide. But numbers alone don’t build trust; experience does. That’s why we’ve invested heavily in making it easy to work with cryptocurrencies. Every feature that removes friction is another step toward widespread, secure, and user-driven adoption.
Of course, gas sponsorship is not the final step, but it is a fundamental step.
We envision a future where:
- Users interact with Web3 without thinking about gas, slippage, or cross-chain routing.
- Wallets abstract the complexity of blockchain
- Self-storage is as intuitive as online banking
- Billions of people can participate in global finance without gatekeepers
This is not about hiding how Web3 works. It’s about enabling users to succeed without the need for technical manuals.
Why is this important now?
The next wave of cryptocurrency adoption will not be driven by speculation, but by ease of use.
As we continue to move into a world of RWA, cross-chain applications, AI agents, and programmable money, user experience will be the difference between winning and losing. A frictionless wallet experience is the gateway to each of these innovations.
Gas Sponsorship brings the industry closer to Web2 levels of smoothness while maintaining Web3 levels of autonomy. This proves that self-control and simplicity are not contradictory, but essential partners.
And as we continue to expand gas sponsorship to more chains and more deal types, we hope the industry will follow suit.
conclusion
Cryptocurrency doesn’t require reinventing UX standards. you need to meet them. The next billion users will come because it has finally become intuitive to use cryptocurrencies.
Gas Sponsorship is a huge step forward in doing just that. With more than $100 million in swap value sponsored, the impact is real and measurable, but we’re just getting started.
Frictionless cryptocurrency is not a slogan. It’s a roadmap.
And this is just the beginning.
From Nick DiSisto, Business Development Associate at Trust Wallet
At Trust Wallet, Nick leads strategic initiatives and ecosystem partnerships that are core to the platform’s growth and user experience. His work spans key areas such as DeFi integration, fiat on/off ramps, MEV mitigation, and core infrastructure partnerships. All of this aims to make cryptocurrencies more accessible, secure, and scalable for millions of users around the world. He works cross-functionally with product, security, engineering, and marketing teams to drive innovation at the intersection of user experience and blockchain technology. With a focus on turning code into real-world utility, Nick is helping shape the future of self-custodial wallets as a financial powerhouse.
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