KuCoin has launched KuCoin Institutional, a new division aimed at professional investors, brokers and strategic partners. This development follows KuCoin’s retail-focused initiatives, including KuCoin Pay, which allows merchants to accept cryptocurrency payments via QR codes and POS.
The company said this expansion reflects its goal to provide a secure, compliant, and high-performance infrastructure for the digital asset market. This is in line with KuCoin’s strategy to strengthen market trust and connect traditional finance with the digital economy.
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KuCoin Institutional brings together an infrastructure, liquidity, and compliance framework for institutional investors, quantitative traders, and brokers. The platform focuses on three areas: institutional and VIP product enhancements, financial and wealth management services, and technology infrastructure and compliance.
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We are proud to announce KuCoin Institutional. This is a strategic rebrand that marks an important milestone in our mission to become the preferred platform for institutional investors globally.
This transformation isn’t just a new identity, it’s a commitment to building a stronger ecosystem… pic.twitter.com/diCPT9WmOb
— KuCoin VIPs and Institutions (@KuCoinInst) November 11, 2025
Platform expands to Crypto-as-a-Service
The platform offers enhanced liquidity, VIP programs, customized trading interfaces, and asset management solutions. Institutional users enjoy ultra-low latency trading and 24/7 technical and customer support.
KuCoin also offers diversified collateral management, increased capital efficiency, and off-exchange settlement through strategic partnerships.
KuCoin Institutional expands into Crypto-as-a-Service, allowing partners to integrate KuCoin technology and liquidity into their operations. The platform also seeks to tokenize real-world assets to connect blockchain markets with traditional finance.
From day one, we wanted @kucoincom to be more than just a cryptocurrency exchange, but a bridge between worlds.
The launch of @xStocksFi is a major milestone for us as we bring fully backed real-world assets to our users’ Web3 ecosystem. This is what you build for the long term. https://t.co/fDmSbWxUW9— BC Won (@BC_KuCoin) July 18, 2025
KuCoin launches tokenized US stock platform
Meanwhile, KuCoin has launched xStocks, offering tokenized US stocks denominated in USDT, including Tesla, NVIDIA, and S&P 500 ETFs. The tokens, issued by Swiss company Backed and backed 1:1 with real shares of regulated custodians, run on the Solana blockchain.
The product, which follows Kraken and Bybit, will allow investors around the world to access U.S. stocks and trade both stocks and cryptocurrencies within a single platform.
