Hong Kong-based DDC Enterprise Limited has added another 100 Bitcoin (BTC) to its balance sheet, accelerating its efforts to build digital asset reserves of over $1 billion.
The food conglomerate, listed on the New York Stock Exchange under the ticker DDC, confirmed on October 8 that this was its third Bitcoin purchase in a week.
This acquisition brings the company closer to CEO and Chairman Norma Chu’s goal of establishing a 10,000 BTC vault, worth approximately $1.2 billion at current prices.
Chu said DDC is “accelerating the pace” of its Bitcoin acquisitions after building a strong operational foundation. He further emphasized that the company’s progress reflects years of preparation and partnership building.
Allocate profits to reserve fund
Unlike other companies that rely on raising capital or issuing bonds, DDC reportedly used its operating profits to fund the purchase of Bitcoin.
The company has so far accumulated its flagship cryptocurrency at an average price of around $104,538, and claims to have achieved a yield of 1,195% since its first purchase in May.
DDC’s core business focuses on ready-to-cook and ready-to-eat Asian cuisine, distributed to mainland China, Hong Kong and the United States under the DayDayCook, Nona Lim and Yai’s Thai brands.
The company generated revenue of $37.4 million in 2024, an increase of 33% year over year. With further expansion into the US market, gross profit margin improved from 25% to 28.4% in 2023.
Hedging against uncertainty
Chu positions Bitcoin as a strategic reserve asset that strengthens DDC’s financial foundation amid global uncertainty.
She previously called BTC a strategic hedge against macroeconomic uncertainty and said its unique properties make it a solid store of value.
Following the announcement, DDC stock jumped 25% to $12.84, according to Yahoo Finance data.
The company originally targeted 5,000 BTC in 36 months, but has since doubled that goal, joining a growing list of public companies looking to Bitcoin as a reserve asset on their balance sheets.
DDC’s move positions it as one of the more unconventional players in corporate financial management, bridging consumer goods and crypto investments under one expanding company.
(Tag translation) Bitcoin
