According to a report by Mercado Bitcoin, cryptocurrency trading activity in Brazil will increase by 43% in 2025 compared to the previous year, with the average investment amount per user exceeding approximately BRL 5,700 (about $1,000).
According to the report, this leap is due to the growing use of stablecoins and growing demand for low-risk cryptocurrency products alongside traditional tokens.
Increased trading volume
Bitcoin still remains the most traded asset, followed by USDT, Ether, and Solana. Stablecoin trading volume was about three times higher than the previous year, a sign that many investors are moving their funds into pegged tokens for trading or cash-like holdings.
According to the report, approximately 18% of investors currently hold one or more digital assets, indicating a broader range of portfolio choices beyond single-coin speculation.
Source: Mercado Bitcoin
Fixed income tokens gain traction.
Demand for tokenized bond products has surged. Renda Fixa Digital (RFD) recorded a 108% increase in volume, and Mercado Bitcoin distributed approximately $325 million through these structured products during the period. According to the report, many individual investors appear to be using these products to seek stable returns instead of solely seeking price appreciation.
Young traders push the numbers higher
Young investors were a key factor, with participation among investors under 24 years old increasing by around 56%. Activity increased across age groups, but the fastest growth occurred among young adults.
Regional data shows that São Paulo and Rio de Janeiro lead the way in volume, but activity has expanded to other states. Average ticket sizes have increased, helping to increase the overall value of transactions as more people enter the market.
Regulatory and market signals
Tax authority figures and market trackers provide similar signals. According to the Receita Federal update, which covers activity through September 2024, an approximately 24% increase in cryptocurrency trading measured in BRL was recorded, with USDT’s on-chain volume share reaching close to 62%, according to one report. These figures highlight how stablecoins have become central to flows in and out of the Brazilian cryptocurrency market.
What this means for investors and businesses
According to the report, the Brazilian market is showing signs of maturity. Investment amounts are increasing, product selection is expanding, and stablecoins are being used more frequently for transactions and storage.
Exchanges are responding with more fixed-income style products, and younger users are helping to expand their investor base. Market observers warn that while this does not eliminate price risk, it does signal a change in behavior as more people use cryptocurrencies for a mix of trading and yield strategies.
Featured image from Unsplash, chart from TradingView
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