Bitcoin was in the headlines after Strategy completed its 101st purchase, acquiring 3,015 BTC, averaging close to $67,700. According to the report, the company spent approximately $204 million on its latest premises and currently holds a total of 720,737 BTC.
The new purchases lower the company’s overall cost base, with some reports putting it at around $75,985 per coin.
Purchase of stock sales funds
According to the report, Strategy used a marketplace program to raise cash. To finance the purchase, the Company sold both common stock and STRC preferred stock in accordance with market consensus.
Around the same time, preferred stock dividends were also raised, which attracted attention because it made preferred stocks more attractive to investors financing subsequent acquisitions.
Larger treasury, slightly lower costs
Math is important. Since recent purchase prices are lower than the company’s average, the overall cost per Bitcoin falls slightly. This improves the accounting picture on paper. This does not ignore the fact that much of the money was raised through equity issuance rather than regular operating cash flow.
Strategy acquired 3,015 BTC for ~$204.1 million at ~$67,700 per Bitcoin. As of March 1, 2026, we have 720,737. $BTC It was acquired for ~$54.77 billion at ~$75,985 per Bitcoin. $MSTR $STRC https://t.co/rqDIhlUDNx
— Michael Saylor (@saylor) March 2, 2026
Some shareholders welcome this strategy. Others worry about dilution and the impact of repeated stock sales on stock value over time.
Market Supply and Sentiment
By single company standards, this is a large purchase. Nonetheless, the broader Bitcoin market is also large. Movements of this magnitude add to the narrative of corporate demand and are talked about in the trading room, but they rarely force dramatic price movements on their own.
Price reaction will depend on broader flows, liquidity, and whether other large holders choose to sell or sit back.
Strategy behavior and investor signals
According to the report, Strategy’s steady accumulation continues a long-standing pattern. The company has continued to buy more Bitcoin in recent years and has stuck to the same playbook of raising the cryptocurrency, primarily using the stock market.
This sends a clear message that the company plans to continue treating Bitcoin as its core asset. At the same time, the funding approach links the company’s finances to both stock market sentiment and Bitcoin price movements.
How this affects your risk
There are pros and cons. Holding huge amounts of Bitcoin could expose the company to long-term price appreciation. This also makes the company susceptible to sudden declines. Large fluctuations in the value of cryptocurrencies can quickly change balance sheets.
Since purchases are often funded through stock offerings, the company’s capital structure moves in line with its Bitcoin program. Some of the risk is shared with new investors purchasing the stock.
The strategy is still known as the largest corporate holder.
According to the report, Strategy remains one of the largest corporate holders of Bitcoin. Recent buying will keep the needle pointing in the same direction. The accumulation continues.
Observers will be watching to see how the company balances new purchases, dividend moves on preferred stock, and shareholder reaction in the coming months.
Featured image from Pexels, chart from TradingView
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