Binance, the world’s largest cryptocurrency exchange by trading volume, has launched a safety awareness campaign in Kenya, teaching local communities about road safety through digital security education.
Binance’s Africa regional team met with local motorcycle taxi operators during Data Privacy Week on Wednesday and distributed helmets and reflective gear. Riders also received guidance on road discipline while learning about encryption, multi-factor authentication, withdrawal management, and continuous monitoring systems.
Binance compares road traffic to digital asset market frenzy
According to the trading platform’s regional head of operations for Africa, digital protection is relevant to taxi driving because congested roads are just as dangerous as the congested digital asset industry. Binance said The safety campaign will distribute educational videos, localized social media content, collaborations with influencers, and grassroots programs.
Wearing a helmet is a simple and powerful way to protect yourself on the road. Similarly, Binance’s secure platform empowers individuals to take control of their financial future with confidence and freedom.
Sarni Maina, Head of Binance Africa Regional Operations.
Boda boda riders make up approximately 70% of drivers registered in Kenya’s informal transport sector and are a group at high risk of accidents. According to national road data, motorcyclists account for the majority of serious injuries and deaths.
Speaking at the event, Mr Calvins Okumu, Chairman of the Kenya Digital Boda Drivers and Delivery Association, said any accident leads to interruption of income, pressure on struggling families and overall reduction in productivity. Okumu told attendees that protecting your online earnings is just as important as using protective equipment on the street.
“Just as we rely on helmets to reduce risk on the road, we need tools to protect our bottom line in the digital space,” he surmised.
The association’s president also noted that cost barriers prevent many riders from obtaining proper safety equipment. “Helmets save lives, but many riders cannot afford the proper protective equipment. Today’s events show that our safety matters, both on the road and online,” Okumu continued.
The Riders Association outlined its own internal safety framework during the meeting and put in place strict measures to improve discipline and accountability. This includes mandatory rest days and digital verification of registered riders by a ground team that monitors compliance among members.
“We regularly train our members on safety. If someone violates our procedures, they will be suspended and sent back to their training class. We have a team on site to ensure all members are compliant. If you see a rider breaking the rules of the road, we encourage you to report them,” Okumu explained.
The Chairman of Digital Boda Riders said that reports can be submitted through the online portal Digital Boda Verify. The association plans to expand its safety efforts “all over Kenya, including rural areas.”
Binance considers tokenizing stocks
Binance started the year with a number of programs, including a roadmap to re-enter the US market and a proposed return to tokenized stock trading. Equity tokens are blockchain-based digital versions of publicly traded company stocks that allow investors to purchase fractional exposure that tracks real-time market prices.
“Since last year, we have started supporting tokenized real-world assets and recently launched the first regulated TradFi perpetual contract settled in stablecoins,” a Binance spokesperson told reporters last Friday. “Tokenized stocks are a natural next step in our mission to bring TradFi and crypto closer together as we develop innovative solutions for our users and the industry.”
First exchange introduced stock token In April 2021, it started with Tesla and later added Coinbase, Strategy, Microsoft, and Apple. However, Binance shut down the product in July of the same year after financial regulators in the UK and Germany expressed concerns about securities laws.
In the US, the New York Stock Exchange and Nasdaq are seeking SEC approval to launch similar products, while Binance competitor Coinbase began offering on-chain shares last December.
