Strategy founder Michael Saylor issued yet another subtle signal on Sunday, suggesting his company has likely added more Bitcoin to its holdings.
Saylor’s weekend tease sets the stage for Strategy’s next Bitcoin disclosure
Another week, Sunday’s tip could be a precursor to a strategy announcement confirming yet another Bitcoin (BTC) purchase.
This ritual is classic Thaler technique. Following last week’s teaser “Orange or Green?”, news broke on Monday that the company had acquired 1,287 BTC, increasing its cash reserves to $2.25 billion.
This Sunday, the Strategy founder wrote:
“₿ig orange”
This message could indicate a significant Bitcoin purchase, but we will have to wait until Saylor’s customary Monday announcement (usually around 8 a.m. ET) for confirmation.
As of today, January 11, 2026, Bitcoin treasury company Strategy holds 673,783 BTC, worth approximately $61 billion based on current prices. The company’s mNAV is 1.03, and while MSTR shares traded on the Nasdaq were down 5.7% on Friday, the stock continues to rise 1.7% over the past five days.
MSTR stock.
Taken together, this pattern is familiar but intentional. Thaler’s carefully timed hints serve not as spectacle, but as a signaling mechanism that lets the market and readers expect disciplined capital deployment rather than impulsive moves.
Whether Sunday’s “₿ig Orange” is symbolic or something more substantial, Strategy’s steady accumulation strategy and transparent cadence continue to frame Bitcoin as a long-term balance sheet asset. Assets are revealed on their own schedule and are rarely revealed unintentionally.
Frequently asked questions 🟠
- Why does Michael Saylor post tips on Sunday?Saylor typically uses Sunday posts to preview Strategy’s Bitcoin-related announcements ahead of their formal disclosure.
- What could “₿ig Orange” possibly indicate?The phrase has been widely interpreted as foreshadowing a potentially huge Bitcoin purchase by Strategy.
- How much Bitcoin does Strategy currently hold?As of January 11, 2026, Strategy holds 673,783 BTC, worth approximately $61 billion at current prices.
- When are Strategy Bitcoin purchases typically announced?The company typically releases official purchase updates on Mondays around 8 a.m. ET.
