After acquiring gaming and collectibles company Somo, Animoca Brands has doubled down on its digital collectibles development, expanding its footprint in Web3-native entertainment and adding Somo’s playable, streamable, and tradeable collectibles to Animoca’s portfolio of blockchain-based platforms.
The company announced Wednesday that it plans to integrate Somo into the broader Web3 ecosystem, leveraging cross-promotion, shared infrastructure and a global network of partners to accelerate the brand’s growth.
“SOMO is building a cultural operating system for collectibles that complements our existing portfolio,” said Yat Siu, co-founder and executive chairman of Animoca Brands.
“By incorporating SOMO into the Animoca Brands ecosystem, we aim to connect SOMO to our global network of games, communities, and partners.”
This transaction is offered as a non-fungible token (NFT) The market showed new momentum at the beginning of 2026, with market capitalization increasing by about 20% in the first two weeks of the year.

total NFT Market capitalization over the past 14 days. Source: CoinGecko
NFT Market capitalization rises 20% in first two weeks of 2026
global NFT The market capitalization rose about 20% in the first two weeks of 2026, increasing from about $2.5 billion on January 1 to more than $3 billion by Wednesday, according to CoinGecko data.
Rebound marks one of them NFT After a prolonged period of market weakness that weighed on prices and activity throughout 2025, the market recorded its strongest short-term recovery in more than a year.

24 hours available NFT heat map. Source: CoinGecko
CoinGecko shows that the sharp rally between Tuesday and Wednesday accounted for a significant portion of the rise.
On Tuesday, NFT Its market capitalization was hovering just below $2.7 billion, but it skyrocketed to $3 billion in just 24 hours, marking a $300 million profit. This led to an 18.7% increase in 24-hour trading volume, according to CoinGecko.
Community members attributed the pump to the pumping of blue-chip NFTs, increased high-value sales, and new NFT airdrop tokens. “We’ve seen this pattern before. Is 2026 next?” NFT Is it a cycle or just a fake bounce?” User X wrote.
Related: How NFT Paris cancellation talks about the current situation NFT market
NFTs still down 59% YoY
Despite recent gains in profits, NFT The sector remains well below its previous cycle highs, highlighting how compressed valuations are.
January 14, 2025 NFT The market capitalization was approximately $7.3 billion. This means that despite the recent recovery, the sector is still down 59% year-on-year.
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