Alchemy Pay announced on social media today that it has partnered with Coinbase to expand access to USDC, promising users “zero ramp fees” on USDC purchases through Wallet. The post states, “Alchemy Pay and Coinbase are expanding access to USDC! Earn zero ramp fees on USDC purchases through Cwallet! Unlock a seamless fiat-to-crypto bridge today. Jump in now and supercharge your portfolio at no additional cost. Gather your crew and join today. The bridge is open! Who’s in?” Payment companies framed the move as a push to make the transition to stablecoins cheaper and easier for retail users.
The announcement comes amid a broader push for Alchemy Pay to partner with major wallets and exchanges to subsidize ramp fees for stablecoins. Over the past month, the company has been rolling out similar zero-fee launches with its wallet partners, including a high-profile launch with Coinbase-backed Bitget Wallet, aimed at reducing the cost of migrating fiat to digital dollars in growing markets. These rollouts highlight easy checkout options such as Apple Pay and Google Pay, and the program is said to target the Asia Pacific, Latin America, and Africa regions.
Alchemy Pay’s social posts also direct users to exchanges and wallets that qualify for subsidies. Several partner pages and exchange notices featured the company’s promotions, listed the limited period during which the Zero Ramp offer would be valid, and flagged participating platforms such as CoinEx in various markets. Limited-time frames help create a sense of urgency, but also mean that consumers should check the exact terms and availability in their country before attempting a purchase.
Expanding access to stablecoins
Alchemy Pay has run similar campaigns in the past, including a Tether-related collaboration last year, as payment bridge providers experiment with subsidy-driven growth to drive stablecoin adoption. These programs rely on partnerships with large liquidity providers (in this case Coinbase) to underwrite implementation costs while wallets and exchanges absorb implementation and UX improvements. For users, this is a simple suggestion. The idea is to reduce up-front friction when converting local currency to on-chain dollars.
Industry watchers say fee-waiving campaigns are an effective way to lower activation costs for new users, but they also raise questions about their sustainability. Temporary subsidies could result in a surge in enrollment. Whether a platform maintains fees over time or reinstates them after a promotional period is critical to retention. At the moment, Alchemy Pay’s partner network and the company’s claim to support purchases across dozens of countries make this offer a real opportunity for cost-conscious buyers who want quick access to USDC.
By absorbing ramp fees, Alchemy Pay’s subsidy program effectively reduces one of the small but real costs that can deter first-time ramp adoption, while Coinbase’s involvement provides liquidity and credibility to the program. Several news outlets tracking this effort note that the fee-free period is a limited-time event, so users interested in purchasing USDC for free may need to check partner platforms for exact dates and availability.
If you want to take advantage of it, treat promotions like any other economic activity. Check which wallets or exchanges are participating in your jurisdiction, check campaign dates, and be prepared for the standard identity verification steps that typically accompany the introduction of fiat currencies. Alchemy Pay’s latest social push is an unmistakable invitation to try out stablecoins without the small fees that get in the way, and for a certain segment of users, it’s exactly the boost they needed.
