Real finance is disclosed Details of the securities tokenization agreement with Factoryi AD, an EU-regulated investment broker, have been signed in an agreement that activates a commitment pipeline of over $100 million in client assets. The deal is part of Real’s extensive pipeline of over $500 million in tradable real-world assets raised from licensed brokerages, financial institutions and banks.
As part of the transaction, Factory AD will exchange 5% of the public assets included in Real’s tokenization pilot for $ASSET tokens. This means traditional financial institutions will end up holding Real’s native utility tokens on their balance sheets. With the token allocation, Factory AD will obtain the $ASSET required to participate as an entity validator on the Real network, combining regulated securities operations, tokenized exposures, validator obligations, and on-chain utilities into one position.
Responsibilities are divided along familiar lines. Factori AD covers traditional financial aspects such as customer onboarding, KYC/AML compliance, authorized OTC execution, and segregated custody. Real provides a tokenization and payment layer. The first assets of the pilot are warrants associated with Alpha Bulgaria AD, ticker ALFB, which will be tokenized on BASE before Real’s Layer 1 mainnet goes live. International custodianship is handled by the Bank of New York, and Bulgarian securities are held at the Bulgarian Central Depository. This structure also places real-world assets directly onto Real Finance’s own balance sheet.
Organizational WA adoption is more than just porting assets on-chain, so ownership details are important. It requires surrounding infrastructure, storage, settlement, compliance, risk adjustment, validator participation, and long-term utility to operate consistently. Factori’s arrangement serves as both a proof of concept and a replicable template for future institutional partners interested in Real’s dual validator architecture, showing regulated entities a route to acquiring $ASSET as part of an active role within the network, rather than just as exposure.
“Factory AD’s commitment under this agreement demonstrates that sophisticated institutions are particularly prepared to acquire $ASSET to participate in our full lifecycle RWA infrastructure,” said Ivo Grigorov, co-founder and CEO of Real.
The deal is consistent with a broader strategic statement made publicly by the Real team: institutions first, retailers second. above episode 37 On the KevinWSH podcast, Real COO Valentin Dimitrov explained why the company prioritizes regulated accounts before opening the floodgates to retail entry. Mr. Dimitrov draws on a background that includes policy work in the EU Parliament, investment banking, and managing over €600 million in EU funding allocations, and this experience has shaped Real’s understanding of what traditional finance actually requires before deploying capital on-chain.
In the conversation, Dimitrov explained why the signed institutional agreement helped secure Real’s Tier 1 exchange listing, why business validators stake their tokens to secure the network, and how the chain is built to bridge crypto-native tokens and institutional capital. He also outlined the team’s path towards listing on a major EU stock exchange, pointing to the $30 trillion RWA opportunity expected to materialize by 2030.
Both updates point in the same direction. As regulatory capital prepares to move on-chain, Real Finance positions $ASSET as part of the infrastructure layer responsible for that transition, rather than a passive exposure ticker.
