Bored Ape Yacht Club (BAYC) non-fungible tokens are surging again, raising hopes for a broader revival of the battered yacht club $NFT Speculative appetite returns to cryptocurrencies as a whole, making the market volatile.
The lowest starting price for Yuga Labs’ flagship collection has increased from about $5. $ETH up to 10 $ETH Meanwhile, Ape Coin (APE), the ecosystem governance token, also rose from less than $0.10 to around $0.16 due to a sharp increase in trading volume.

The recovery comes as memecoins and other high-risk crypto assets outperform more defensive sectors such as decentralized finance (DeFi), suggesting retail traders are perhaps returning to the market after months of low activity.
For Yuga Labs’ newly appointed CEO Michael Figge, the stock’s rise reflects more than short-term hype.
“The numbers clearly show that when it comes to blue-chip digital collectibles, they have been oversold for some time,” Fidge said in an interview with CoinDesk. “Prices have compressed significantly, but if you actually look at the overlay graph, unique holders have actually gone up.”
Fidge, who has held various executive roles at Yuga Labs since 2022 before taking over as CEO last month, argued: $NFT During the long recession, prices became decoupled from user participation.

“A cynic would say that the price has doubled, but the number of unique holders has not doubled,” he says. “But it’s really just a recovery from a period when things were disproportionately depressed.”
Survival beyond the hype
This recovery will also be accompanied by a broader reassessment of digital art and on-chain ownership, beyond short-term price speculation. In last week’s essay, I talked about the pseudonymous collector and $NFT Market analyst Van argued that while the speculative frenzy around NFTs has largely collapsed since 2021, institutional adoption of blockchain-based art continues quietly in the background. “Thought has disappeared, but the medium has survived,” the essay says, pointing to acquisitions and exhibitions in the past four years from institutions such as MoMA, Center Pompidou, and LACMA.
This rise coincided with new momentum in the speculative sector of the crypto market. CoinDesk’s MemeCoin Select Index was one of the best performers in the digital asset sector last week, outperforming DeFi tokens as traders returned to high-beta bets.
Some market participants have pointed to increased stress in DeFi as a possible new factor. $NFT request. A series of recent abuses and declining yields across lending protocols have reduced confidence in the sector.
“It only takes one well-planned hack to lose everything,” Fidge says. “That has to be solved with DeFi, but it’s definitely made people reconsider the idea that that’s the only use case. NFTs offer something different. NFTs are tied to a community that lasts beyond just price action.”
There are signs of activity resuming. $NFT financial market. $2.8 million early last week $NFTThe CryptoPunk-related loan was widely circulated on social media, with the lender set to earn about $138,000 in interest over 90 days, making it one of the largest loans, traders said. $NFT-Previously secured loan.
broader $NFT The backlash extended beyond BAYC. Another major collectible, Pudsey Penguins, has also seen strong gains in recent weeks, but traders are speculating that OpenSea, the market synonymous with 2021, could be here. $NFT BOOM — There could be a resurgence of activity through the long-rumored token launch.
“Back to basics”
Still, Fidge acknowledged that speculation remains central to the market.
“It would be naive to say that financial speculation is not a major factor,” he said. “Whatever happens in this cycle may rhyme with the last cycle, but it will never be exactly the same.”
Meanwhile, Yuga Labs has shifted its focus back to community-building efforts, including hosting more than 30 in-person meetups around the world in the last month.
“A lot of what made Bored Ape work in the first place, the social layer, hasn’t been very well developed in recent years,” Fidge said. “We went back to basics.”

