Cryptocurrency exchange and custody platform Paybis has compiled new data showing that more than three-quarters of its business-to-consumer (B2C) activity is driven by repeat customers, the company revealed to Finvold on Monday, April 20th.
Although cryptocurrencies have been considered part of the financial mainstream in recent years, debates over user disengagement and the temporary nature of retail participation still persist. New statistics suggest the paradigm may be shifting, Pavis argues.
When it comes to Paybis in particular, 2026 marks its 12th anniversary and we are seeing a remarkable reversal in user behavior for the approximately 7 million customers on the platform. Notably, in 2017, nearly 73% of exchange B2C activity was from first-time users. By 2026, more than 76% of activity will be driven by repeat customers.
More traders are returning to cryptocurrencies
Management believes this trend is due to the maturation of the platform and continued focus on simplifying the purchasing experience.
For example, improvements such as a three-click purchase flow, support for 22 global payment methods, and a focus on reliability all occurred around the same time and drove repeat user engagement despite industry headlines pointing to weak user retention.
“Over the past 24 months, we have driven significant innovation with ramp solutions and stablecoin mass payments.” Konstantins Vasilenko, co-founder of CBDO, told Finnvold:
Since its launch, Paybis has also secured licenses and registrations in the US, Canada, the European Union and the UK, showing how far the sector has come from its experimental roots.
The company’s growth is also reflected in its trading volume. So Paybis has processed nearly $2.4 billion in the past 12 months, for a total value of more than $5.4 billion. Stablecoin flows have been the most notable, with approximately $1.8 billion traded between Tether (USDT) and USD Coin (USDC) over the past year.
Demand for virtual currencies from institutional investors continues unabated
Last but not least, Paybis is seeing similar positive trends in its own business sector. The company said that since the launch of its Business-to-Business (B2B) service in 2023, adoption has shifted to more consistent operational use cases.
In fact, Paybis has processed $2.29 billion in commercial transactions in the past year and currently serves 624 companies around the world, seeking to eliminate traditional payment frictions and combat exorbitant banking fees.
Featured image via Shutterstock
