Simply put
- Spain’s La Liga has become the first European soccer league to partner with prediction market platform Polymarket.
- The deal includes broadcast visibility, digital programming and exclusive fan experiences in the North American market.
- The move marks an expansion of Polymarket’s sports partnership strategy following recent agreements with major US leagues.
Spain’s La Liga becomes the first European soccer league in the U.S. and Canada to partner with Polymarket, signing a multi-year deal that gives the platform exclusive prediction market rights across the U.S. and Canada.
The deal gives Polymarket in-game broadcast visibility, digital programming opportunities and an exclusive fan experience for La Liga matches, while allowing the platform to use La Liga intellectual property for match-related prediction markets.
We are honored to have been named the exclusive prediction market partner of LALIGA, the first major European soccer league to sign a prediction market agreement.
Official event contracts for teams like Real Madrid and FC Barcelona are currently available exclusively on Polymarket. pic.twitter.com/RoRtXInhsh
— Polymarket (@Polymarket) April 2, 2026
Polymarket founder and CEO Shayne Coplan said in a press release that the partnership will help turn passive viewers into active participants. “Our goal is to give fans a way to follow matches in a more expressive way that allows them to reflect their opinions on players, matches and season results in real time,” he said.
Boris Gaertner, CEO and partner at La Liga’s joint venture partner Relevent, said the partnership allows the soccer league to reach new audiences “beyond its traditional initiatives”. “The growth of soccer, especially in North America, is being driven by a young, diverse and multicultural audience watching games on multiple screens, so it is our goal to continue to engage these demographics in new and unique ways,” he added.
The La Liga partnership is the latest in a series of agreements Polymarket has signed with sports organizations including the NHL, MLB, UFC and MLS. Leading the platform’s sports partnership efforts is Ari Borod, a former Fanatics chief business officer who joined Polymarket in February as president of sports business development.
“There’s a lot of investment and attention to the game of soccer in the United States right now,” Borod said in an interview. front office sportshas described La Liga as “one of the most iconic sports leagues on the planet.”
The prediction market’s move into sports partnership comes as Polymarket leverages its growing war chest following a recent $1.6 billion investment in the platform by NYSE parent company Intercontinental Exchange. The company is locked in competition with rival platform Kalsi, which doubled its valuation to $22 billion following a $1 billion raise last month.
Polymarket recently won approval from the CFTC to return to the US market, but the sector continues to face increased regulatory scrutiny following allegations of insider trading on prediction market platforms.
Both Polymarket and Karshi recently proposed new policies and procedures to try to address insider trading concerns following incidents such as the Mr. Beast video editor who was fined and suspended for profiting from inside information in a YouTube personality’s video, and two Israelis arrested and charged in February with misappropriation of classified information for allegedly using military secrets to profit from Polymarket.
This week, CFTC Chairman Michael Selig argued that pushing prediction markets into offshore, unregulated territory could lead to an FTX-style “implosion.”
