In a speech at the “Bitcoin for Enterprise” event held in Las Vegas, USA on February 24, 2026, Strategy President Michael Saylor reaffirmed his company’s resilience in the face of market volatility.
When referring to the company’s ability to maintain long-term positions despite price fluctuations, Mr. Thaler said emphatically: “We have a PhD in Bitcoin ‘holding’.”
It’s worth clarifying that “Hodl” is a slang (derived from the English word “”) expression for Bitcoiner.possession«) This means maintaining your investment for the long term.
Recall that Strategy (formerly known as MicroStrategy) has been offering Bitcoin subscriptions since 2020, as reported by CriptoNoticias. Just yesterday, on February 23, 2026, the company made its 100th purchase. As shown in the image below, Strategy is the publicly traded company with the most Bitcoin in its Treasury.
Thaler focused his talk on “Bitcoin for Enterprises” on the evolution of financial structures that allow enterprises to use Bitcoin as the ultimate reserve asset.
According to Thaler, the key to success is not just acquiring digital currency; Creation of innovative credit products that exceed traditional market returns.
As an example, Thaler presented the results of STRC, a financial product that aims to transform corporate debt. He explained that the feasibility of these products depends on two variables: volatility and the expected return of the underlying asset.
As defined on Strategy’s website, “STRC is a perpetual preferred stock of Strategy that currently pays an annual dividend of 11.25%, payable monthly in cash. STRC’s dividend rate is adjusted monthly to encourage trading near its $100 par value and to minimize price volatility. It is listed on Nasdaq and is available on most major securities trading platforms.”
The executive compared the product’s performance to market movements in recent months. Bitcoin price has seen a 45% correction since its all-time high in October 2025. STRC products maintained close to ideal value and distributed dividends. Saylor said this shows it is possible to generate cash flow without selling the underlying assets.
If you predict that Bitcoin will grow 30% a year, you can create a lot of high-yield investment-grade credit.
Michael Saylor, President of Strategy
Bitcoin vs. traditional assets
For Thaler, digital currencies have unique characteristics that make them better than gold, real estate or S&P 500 stocks. He emphasized that: non-security (assets that are not securities), permit leverage structures that are prohibited for other assets under the Investment Company Act of 1940.
Elaborating on the tax benefits of his model, Thaler said that Bitcoin’s annual returns average between 22% and 23%, outperforming other financial products available in the market today by up to four times.
Finally, the businessman emphasized that the challenges facing companies today are not only financial but also cultural. The goal is to educate the board of directors to capture cash flow through this “trust revolution” while maintaining the belief that they will not sell Bitcoin.
