KuCoin EU launches a fully regulated cryptocurrency trading platform in MiCAR for users in 29 European Economic Area markets, stepping into a new regulatory era for digital assets in Europe. The Austria-based division aims to combine tighter oversight with a familiar retail trading interface for European customers.
The platform operates as a licensed crypto asset service provider under the EU Crypto Asset Market Regulation and is supervised by the Austrian Financial Markets Authority.
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This structure gives KuCoin EU a single regulatory foundation that allows it to serve customers in most regions of the EEA. The launch marks one of the first major deployments of MiCAR-linked venues by the global exchange group.
KuCoin EU officially announced the platform at the VIP Gala held at the Spanish Riding School in Vienna on January 28, 2026. Managing Directors Christian Niedermuller, Sabina Liu and Audrey Lim activated the platform live on stage.
Vienna 🇦🇹 was awesome.
It was great to be on site at the KuCoin EU event and see KuCoin officially secure the MiCA license, a huge milestone for the exchange and the European cryptocurrency space as a whole.
Beautiful venue, lots of interviews, and a clear signal of what’s to come… pic.twitter.com/LXrXz9t3MC
— Surreal | AltCryptoGems (@AltCryptoGems) January 28, 2026
The venue choice and leadership presence underscored the company’s commitment to presenting KuCoin EU as a dedicated European operation, rather than a satellite of a global business.
Management planned this launch as a result of detailed work to align technology and operations with European regulatory requirements. Liu emphasized the importance of Europe as a financial hub and positioned KuCoin EU as a deliberate long-term bet on the region.
Compliance-first growth from our Austrian hub
The Austrian hub model allows KuCoin to connect to the EEA via MiCAR while answering directly to national regulators. The structure reflects the direction many large exchanges are heading as the EU tightens regulations on unlicensed offshore platforms, demanding higher standards of conduct, transparency and asset protection.
At launch, KuCoin EU will offer spot trading, euro deposits and withdrawals, and local customer support for European users.
The company is also planning Europe-only campaigns and features tailored to regional preferences. Management has said additional products and services will be added gradually over the coming months, but has not yet revealed the full roadmap.
The gradual rollout suggests that KuCoin EU will expand its product set while testing demand and regulatory expectations under MiCAR.
