Reef Chain, an EVM-compatible blockchain aimed at opening up Web3 to general consumers, has declared one of its largest three-year principal partnerships with Crawley Town Football Club. The agreement begins with the 2025-2026 season and marks Leaf Chain’s first significant move into sports marketing at an international level.
⚽ Crawley Town FC Partnership: Blockchain and football come together to open Leafchain to new potential users! https://t.co/xvxO23o0zl
— 🐠Reef (@Reef_Chain) December 30, 2025
The partnership will see Leaf Chain branding have a strong presence on Crawley Town’s home and away kits, and recognition at Broadfield Stadium and within the club’s official digital channels. The partnership aims to leverage the popularity of football as a global sport to reach new consumers outside of crypto circles.
Strategic move towards mainstream adoption
This partnership is a strategic growth for Reef Chain as it aims to integrate blockchain technology into everyday life. The global aspect of soccer provides an effective means of education and participation, especially for a blockchain-based ecosystem with a focus on convenience and accessibility.
According to Reef Chain Chief Operations Officer Derek E. Silva, the contract was a milestone for the project. He emphasized that it’s not just sponsorship, but community collaboration, innovation, and real-world utility.
Silva said that because soccer has the power to unite fans regardless of their cultural background, it is the perfect platform to demonstrate the power of blockchain to improve everyday communication.
Deep community roots behind the trade
This is in contrast to many commercial sponsorships, where connections are established based on long-term community involvement. Silva has been part of the WAGMI United online community for many years and has been actively watching matches alongside other supporters since 2022.
Silva was first introduced to WAGMI United’s principal community manager, Entitled., who introduced him to Crawley Town’s vice chairman, Ben Levin. These informal relationships eventually evolved into serious discussions and negotiations, resulting in a three-year agreement. This real foundation is considered by the club to be one of the strengths of the joint venture.
Blockchain-powered fan experience with Reef Chain
Among the initiatives that Reef Chain is launching as part of the collaboration are various blockchain-enabled projects that will increase engagement levels among fans. These are digital fan experiences, Web3-based community-oriented engagement with local fans and future-oriented matchday activations at Broadfield Stadium.
This partnership will allow Leafchain to introduce real-world uses of blockchain that are not related to decentralized finance or transactions.
This project will demonstrate how blockchain can bring practical value to the process in a real-world environment, with a focus on fan interaction, digital identity, and engagement tools.
A shared vision for innovation
The Leaf Chain became a logical choice for Crawley Town FC’s leadership as it fits in with the club’s forward-thinking culture. Co-chairman Preston Johnson said WAGMI United is an organization that has always focused on innovation in football operations and Leaf Chain fits well with the organization’s vision.
Both organizations see this collaboration as a way to explore new technologies and strengthen relationships with their respective communities. The deal will also significantly contribute to Leaf Chain’s profile in the European market, where soccer is one of the most powerful cultural forces.
