Anger against JPMorgan spread quickly across social platforms this weekend. This follows reports that the bank is linked to policy changes that could hit companies holding large amounts of Bitcoin.
MSCI, the index company formerly called Morgan Stanley Capital International, is likely to tighten its listing rules in January 2026, according to the report. This measure excludes companies that hold more than 50% of their balance sheet in cryptocurrency from major indices.
These possible actions have turned the issue of technical indicators into a widespread public backlash aimed squarely at the banks that shared the research reports.
JPMorgan: Index changes spark outrage
Incorporated into the Nasdaq 100 in December 2024, Strategy has benefited from steady passive capital flows associated with index members.
According to the report, the proposed rules would force companies with high cryptocurrency exposure to choose between reducing their Bitcoin holdings below the 50% threshold or losing the index-driven demand that underpins their stocks.
Investors and some analysts warn that either outcome could trigger a sharp sell-off in funds that must follow index rules, and that the sell-off could ripple through cryptocurrency prices.
$mstrer – JPM said MicroStrategy “risks exclusion from major stock indices as the January MSCI decision approaches.”
“With MSCI currently considering excluding MicroStrategy and other digital asset finance companies from its stock indexes… the outflow could be as high as $2.8 billion… pic.twitter.com/gMqlYtcZII
— matthew sigel, CFA in recovery (@matthew_sigel) November 20, 2025
Authorized Fan The Flames Vs. JP Morgan
High-profile voices quickly pushed talk of a boycott. Real estate investor Grant Cardone said he withdrew $20 million from Chase and threatened legal action over a credit card dispute.
Media host Max Keizer urged his followers to target JPMorgan and instead buy shares of Strategy and Bitcoin.
Crash JP Morgan Buys $mstrer (& Bitcoin) https://t.co/dRoxYSlGdL pic.twitter.com/BS0fRzT5HV
— Max Keiser (@maxkeiser) November 23, 2025
Social posts and online threads have amplified these calls, turning technical policy details into a campaign attacking banks for what matters: customer money and public image.
The name of the enemy is the banking system.
Take a look at JPM’s charts after the financial crisis. For the past 15 years, I have been living an upright life.
JP Morgan has consolidated its power as the head of the banking criminal organization through the Obama and Trump terms. pic.twitter.com/YisF732oa5
— Fred Krueger (@dotkrueger) November 22, 2025
Strategy pushes classification back.
According to a statement from Strategy executives, led by Michael Saylor, the company does not view itself as simply a fund or trust that holds assets.
The founder described the business as a Bitcoin-based structured finance company that issues and operates products rather than passively holding investments. This distinction is important because MSCI’s draft standards focus on passive holding structures.
Response to MSCI Index Issues
The strategy is not a fund, a trust, or a holding company. We are a publicly traded operating company with a $500 million software business and a unique financial strategy using Bitcoin as production capital.
This year alone we completed…
— Michael Saylor (@saylor) November 21, 2025
Once MSCI finalizes the changes in January 2026, companies with cryptocurrency holdings above the threshold will face immediate pressure to change their balance sheets or face delisting from indices that attract hundreds of millions of dollars in passive flows.
BTCUSD trading at $87,127 on the 24-hour chart: TradingView
Market Risk and Next Steps
Analysts say the real effects could be seen quickly. Forced rebalancing through index tracking funds may result in concentrated selling of affected stocks.
If multiple treasury firms sell bitcoin simultaneously to meet the new limit, the price of the digital asset could fall, adding a second layer of stress.
At this time, it is reported that the rule is likely not final. Market participants are watching JPMorgan’s official announcement and public reaction, but JPMorgan has not provided a detailed rebuttal to the mounting criticism.
Featured image from Gemini, chart from TradingView
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