McDonald’s has officially brought the McRib back to U.S. stores, unexpectedly reigniting discussion about Bitcoin’s next possible move in the cryptocurrency industry.
The sandwich, which returned on November 11, was strangely linked by some traders to past Bitcoin rallies.
Bitcoin was trading around $104,400 after hitting $106,000 this morning, and is still struggling to break above $110,000.
McRib Returns and Bitcoin Buzz
The rumors started after a popular Bitcoin Archives account posted on
The post listing historical returns and prices side-by-side sparked debate across social media. “McDonald’s McRib is a major rally signal for Bitcoin. Any comeback has led to explosive BTC price action,” the account wrote.
McDonald’s McRib Is a Major Bitcoin Rally Signal 🍔 🟧
All the comebacks have resulted in explosive BTC price movements.
• 2017: November → BTC +1,000%
• 2020: December → BTC +200%
• 2021: November → BTC to $69K ATH
• 2024: December → BTC new ATH $126KThe McRib is back today.
Bitcoin to the Moon? 😅 pic.twitter.com/xU8hD89Axk— Bitcoin Archive (@BitcoinArchive) November 11, 2025
The historical pattern is as follows: The McRib reappeared on November 2, 2017, when BTC was trading at $6,745. By December of that year, it reached $19,666.
When the McRib returned on December 2, 2020, BTC was at $18,773, which later rose to $64,895 by April 2022, a 245% gain.
In 2021, the sandwich returned to Bitcoin $61,000. Nine days later it rose 13% to over $69,000, setting a new record at the time.
The legendary McRib returns 11/11 at most McDonald’s in the United States.
It’s the most talked about limited-time product online, especially above X’s other evergreen items.
Funnily enough, the McRib, completely independent of McDonald’s involvement, recently discovered something new… pic.twitter.com/R5LiuKTZiD
— Guillaume Huin (@HuinGuillaume) November 10, 2025
Analysts weigh in on the “McRib effect”
Zack Voell, a cryptocurrency analyst known for linking cultural moments to market changes, reiterated this trend in a tweet last year. He wrote:
“Look back at how Bitcoin reacted to the news that McDonald’s McRib was back on the menu. They announced it again last week. And are you bearish?”
Voell also shared a chart mapping the McRib announcement date and the price of the digital currency, garnering widespread interest among traders.
BTCUSD trading at $104,747 on the 24-hour chart: TradingView
Other analysts have mixed views. Some market observers say this pattern reflects how social mood and investor sentiment shapes cryptocurrency movements rather than logic or data.
They point out that people tend to find patterns that fit their beliefs, even when the evidence is sparse. Others describe the McRib-Bitcoin link as a meme that gets too much credit, noting that for years BTC has moved in the opposite direction despite the sandwich’s return.
Correlation and Causation
According to these skeptical voices, the McRib’s timing may simply be in line with the market’s typical year-end optimism. They say that coincidences should not be mistaken for reliable patterns.
Analysts also noted that traders often cherry-pick examples that support their stories while ignoring years when cryptocurrencies moved differently.
Nonetheless, the conversation highlights how much cryptocurrency culture loves turning memes into signals. Some traders see the McRib’s return as a symbolic sign of good times ahead, a light-hearted reminder that markets are driven not just by numbers, but also by mood and imagination.
Featured image from McDonald’s/image edited with Gemini, chart from TradingView
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