Michael Saylor, Chairman of Strategy, which manages massive Bitcoin holdings, shared a short but powerful message about X: “Don’t Stop Believin’.” The post included a dark Bitcoin chart titled “Bitcoin Price When Buying” and garnered millions of views within hours.
A clear nod to Journey’s iconic 1980s rock song “Don’t Stop Believin’,” the phrase conveyed a familiar message of patience, one that resonated deeply with Bitcoin supporters navigating market volatility.
Bitcoin holders receive a short message
Public records show Strategy (formerly MicroStrategy) holds approximately 640,031 BTC, with an average cost basis close to $73,981 per coin. That reserve could be worth tens of billions of dollars on paper, depending on current market prices.
The company had a fair value valuation of its Bitcoin holdings of nearly $4 billion in the most recent quarter, according to the report.
Don’t stop and believe pic.twitter.com/LUMroqLSCl
— Michael Saylor (@saylor) October 12, 2025
Sailor’s note was simple, but the numbers behind it were staggering. Strategy’s BTC stance and resulting profits make Saylor’s public comments not just read as commentary, but as a signal that a major corporate holder remains committed.
Market Reaction and Sentiment
After the post, the market reacted in small but visible ways. Strategy’s shares rose in pre-market trading at the same time other headlines spoke of increasing pressure on the cryptocurrency market and massive liquidations.
Some media outlets have reported that the recent sharp sell-off has wiped out about $19 billion in cryptocurrency liquidations, which likely made Saylor’s message feel like a morale booster to some traders.
Several analysts and commentators took this tweet as a reminder that Strategy still sees Bitcoin as the core of its balance sheet. Others read this as a simple encouragement to the holder. Stay stable during times of volatility.
According to the report, despite the rise in the price of Bitcoin, the company did not increase its holdings in the previous week, a fact that some investors may have noticed.
What a message can signal
Short messages from celebrities sometimes precede action and sometimes are purely rhetorical. Reports since this post have mentioned both possibilities.
Some cryptocurrency outlets have suggested that the tweet could hint at future accumulation. Others framed it as a morale booster during a rocky session. Public company disclosures remain a reliable record of new purchases.
What investors need to keep in mind
The post is not a purchase instruction, but rather a public expression of confidence. Filings and media reports indicate that Strategy’s Bitcoin holdings and recent rise in fair value make Saylor’s comments influential, but actual investment decisions should be based on documented trades, earnings releases, and own research.
Featured image from Pexels, chart from TradingView
editing process for focuses on providing thoroughly researched, accurate, and unbiased content. We adhere to strict sourcing standards, and each page is diligently reviewed by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of the content for readers.
