Major crypto companies have already dropped photos (PFPs) of their Pudgy Penguin profiles they adopted over the weekend as Bitcoin (BTC) continues to hit record-breaking highs.
X user Phin_erin noted that Pudgy Penguin PFPS from Coinbase and Opensea was dropped 24 hours after it was uploaded. Quick Rebrand was part of a coordinated push from stocky penguins and various crypto companies this weekend to promote NFT companies.
Binance.us, Polkadot, Justin Sun and others joined the fight (Polkadot also dropped the Penguin PFP).
However, the spotlight was taken away from penguin-themed projects as BTC continued to beat the highest price ever, reaching $122,000 this week.
Read more: Bitcoin hits $122,000, but on-chain activity sinks to multi-year lows
Phin_erin’s observations seemed to confuse mostly bored APES holders, various NFT holders who sought the end of “PVP Stuff” and mostly bored ape holders. Pudgy Penguin CEO Lucas Netz also later blocked Phin_erin.
Anyway, this initiative has seen an increase in NFT prices. Floor prices rose 35%, up from 10.98 Ether (ETH) on Friday to 14.86 ETH (~$45,000) today, according to Coingecko.
Pengu token prices rose 34% from $0.023 on Friday to $0.031 on Sunday.
Meanwhile, BTC rose 3.6% from $118,502 on Friday to $122,780 on Sunday. Currently, its market capitalization is over $2.4 trillion, exceeding Amazon’s market capitalization.
The big collaboration between Pudgy Penguins did not escape from the cipher circle
Pudgy Penguins is doing everything that can grow IP and become bigger than Disney, claiming to be a crypto mascot.
They are trying to get their younger audiences to invest in crypto products using books, cartoon YouTube series, Walmart plush toys, arcade machines and mobile games, which are already popular knock-offs of fall guys.

I don’t know how children interpret the Vaneck disclaimer of the Ethereum ETF, which Pudgy has promoted.
Read more: SEC Busts Vaneck with BuzzETF using Dave Portnoy
Pudgy Penguins is also part of the ETF proposed by Canary Capital, which was recently recognized by the Securities and Exchange Commission. Investment company Vaneck has worked with Pudgy Penguins multiple times to use the brand to promote Ethereum ETF.
Pudgy co-founder Peter Lobanov teased this weekend’s collaboration on Friday, further suggesting it would be “large” than partnerships with non-cryptic companies such as Disney’s Fortnite and McDonald’s.
But ultimately, the partnership was with other crypto companies.
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