The business world is living a powerful transformation. What began as a bold strategy for American companies has become a global phenomenon that redefines how companies manage financial reserves.
Bitcoin (BTC), a financial asset once considered a speculative experiment; Currently integrated as a strategic asset of the Ministry of Corporate Finance of the whole planet.
From Latin America to Asia and Europe, businesses are betting on the potential of this digital currency. Follow the steps of the pioneer who marked the course: Michael Sayler.
The origins of sparks: Strategy and Michael Sayler
In August 2020, under Saylor’s leadership, the strategy took him a step towards resonating with the global market. He won his first BTC as a measure to protect himself from inflation. The company has not stopped since.
This week, the strategy added 245 BTC to the Treasury, raising total ownership to 592,345 BTC.
This accumulation is not a coincidence. The strategy funds most of these purchases through issuance of debt obligations with an extended 0% interest and expiration deadline. Instead of receiving regular payments, investors They bet on a reassessment of the company’s actions. Because they can turn bonds into stocks at a higher price.
Strategy President Saylor defends the strategy with conviction. “The winning hand is 21,” he said recently. Bitcoin is predicted to reach $21 million in 21 years.
For him, Bitcoin is more than just a financial asset; However, technologies that are redefine the global financial system. “Bitcoin is not speculation, it’s technology,” he said, highlighting his potential as the basis for a new economic order.
Phenomena that cross boundaries
Examples of strategies have influenced businesses all over the world. Bitcoin fever doesn’t stop in the US. Investor Anthony Pompliano announced this week Creating Procap Financial, a financial services company focused on Bitcoinresulting from the fusion of Procap BTC and Columbus Circle Capital Corp.
The brand’s first collection, over $750 million The biggest launch of the Ministry of Finance’s public company.
However, the impact transcends US borders. In Latin America, Merca Dribre, the Argentine giant of e-commerce, quoted by the Nasdaq, will lead the way. With a market capitalization of $132,000 million, it has 570 BTC, making it the region’s leading Bitcoin holder.
In Brazil, Mary’s, a company located in the Sao Paulo stock market, has accumulated 596 BTC. Meanwhile, Argentina also advances in its ambitious project Creates the first Bitcoin-based stock exchange at the Ministry of Finance, which has regressed 100% on this assetas reported by Cryptootics. The company has acquired 52.65 BTC in funding for the funding round that ended May 22nd.
Added to the Ministry of Treasury races in Asia and Europe Bitcoin
In Asia, Bitcoin corporate recruitment has also gained ground. Japan’s Metaprenet has become a regional reference, recently reaching 11,111 BTC, which is the eighth corporate holder worldwide (within the company cited in the stock market).
The company has announced plans to inject up to $505 million into its American subsidiary, Metaplanet Treasury Corp. with the aim of strengthening its Bitcoin accumulation strategy.
Europe isn’t that late. In Spain, the Banadi Coffee Shop chain is planning to invest up to 10 million euros in BTC, relying on a strategic alliance with BIT2ME, which specializes in cryptocurrency services that promote the purchase and storage of funds.
French Sican News, dedicated to semiconductor development, announced yesterday, June 24th that it issued a capital value of $195 million and a conversion obligation of 189 million to acquire Bitcoin, adding to this global trend.
Context that promotes the adoption of Bitcoin
Why are so many companies betting on Bitcoin? The answer lies in an economic environment characterized by inflation, devaluation of the Fear currency, and uncertainty. There is only 21 million BTC, His inherent shortage makes him an attractive asset in the face of unlimited fíat money broadcasts By the central bank.
Companies are looking at ways to diversify their portfolios with Bitcoin and protect their value from volatility. Furthermore, by adopting this asset, they can attract new investors and project an image of innovation in an increasingly competitive market.
Impulse is also supplied by government decisions. In March 2025, US President Donald Trump signed Executive Order 14,096, which created a strategic Bitcoin Reserve with approximately 200,000 BTC from the seizures. This measure caused a domino effect. According to Exchange Gemini, this preparation follows government examples, encouraging many companies to incorporate Bitcoin into their finances.
However, it is worth making it clear that not everyone is optimistic about this trend. The fact of borrowing to buy Bitcoin (an unstable contribution assets) is not risk-free.
Cryptonoticias has shown that some people qualify for this strategy as “toxic leverage,” which could collapse in the event of a sudden price drop.
Reflection on the future
The rise of Bitcoin’s Corporate Treasury Ministry raises questions about the direction of financial markets. Is this a passing fad or is it the beginning of a restructuring of the global economic system? This week, at least eight companies have increased their Bitcoin reserve by more than 3,700 BTC, There are over 834,000 BTC in 100 major companies. These numbers reflect trends that do not show signs of slowing down.
Despite the risks, Bitcoin company recruitment shows a change in mentality. Companies no longer see Bitcoin as an experiment, but they see it as a strategic tool to face an uncertain future.
In a world where trust in traditional currencies is slippery, Bitcoin is emerging as an increasingly accepted shelter. The sparks that ignite Michael Saylor cross the continent and the effects begin to feel.
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