Recently, two new Coinbase ads hit the US screen, reviving the populist pitch of Crypto recently when inflation is stubborn, with Bitcoin surges, and Americans are talking about “buildings” again.
One spot reconstructs Bitcoin as “money from the future,” while another shows how the price of a US home has dropped from 30,000 BTC to just 5 bTC in over a decade. It is part of the prosperity of the film, and part of the economic critique, thoroughly adjusted at the moment.
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The campaign trades celebrities for narration, combining moody drone shots with punchy, data-driven storytelling.
In “Money from the Future,” the presenter begins with a drastic vision of American industrial revival, fighter jets, robots and construction sites, asking:
If you want to build a future, start with money from the future.
We have what you like.
This Thursday. June 12th.
Save the date. pic.twitter.com/tsluspmoo0– coinbase🛡️ (@coinbase) June 9, 2025
“It’s a code,” the narrator declares. “If you want to build a future, it starts with money from the future.”
The second spot, “Bitcoin House,” is even more direct. In 2012, the median US home costs 30,000 BTC. 10 years later: 20. today? Only 5. The message is, “If home prices are falling with Bitcoin, why do they continue to rise in the dollar?”
Who has a “Bitcoin Home Price” chart? pic.twitter.com/hf4rckby2m
– coinbase🛡️ (@coinbase) June 7, 2025
The line will land more vigorously in May 2025 than a year ago. The CPI continues to be ticked, and Bitcoin has exceeded $100,000. The Federal Reserve monetary policy has returned to the political spotlight. In particular, Coinbase has not avoided targeting the Fed itself.
In response to its own tweet, Coinbase shared a link to a site that compares average US home prices with Bitcoin. The chart illustrates home prices that are harsh when the two lines intersect at an intersection, showing over $170,000 in 2015 to $320,000 in 2025. Conversely, Bitcoin prices have fallen from BTC above 500 btc to below 3 btc.
Therefore, the cost of a “typical home” in the US fell 99% when priced in Bitcoin in 2015, with 94% rising in the dollar.
Coinbase’s bigger bet
The campaign is part of a broader push by Coinbase, shaping the public narrative around Crypto. The exchange continues to lead a global lobbying activity called Stand with Crypto, urging lawmakers to pass clear regulatory rules for digital assets. The website includes four geographical regions with content tailored to Canada, the US, the UK and Australia.
These legislative debates are intensifying. In Washington, the White House continues to have crypto roundtable events, with the president continuing to invest in crypto through his private interests such as the official Trump Memecoin and the world’s Liberty Financial.
Coinbase ads arrive at the right time to remind viewers and policymakers that Crypto is not gone. It is easier to read, robust and integrated with the economic realities that Americans most interested in.
If America is certainly “back to the building,” Coinbase wants to ensure that cryptography is considered the basis, not the sideshow. These new ads recast Bitcoin not as a speculative asset, but as a financial upgrade that coincides with the innovative future of AI-powered jet-fueled robots. It’s a bold bet on the story – perfectly timed for a new market cycle.
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(TagStoTRASSLATE) Bitcoin (T) Coinbase (T) US (T) Adoption (T) Cryptography (T) Culture
