General Emirates Petroleum Corporation (EMARAT), a fuel retailer owned by the United Arab Emirates, has partnered with Crypto.com to introduce Crypto Payments to the Fuel Bureau, marking the first mark in the Middle East and North Africa.
In the early stages, according to a announcement on May 8, plans to expand services across Emmarat’s network will allow crypto payments at 10 Emmara Stations across Dubai.
Customers can pay for fuel directly through the pump using Bitcoin and other digital assets, allowing them to bypass traditional Fiat transactions. Deployment places the UAE at the forefront of retail cryptography adoption.
As part of the initiative, Emarat and Crypto.com have also announced plans for the flagship co-branded service station “Emarat x Crypto.com” to be launched in Dubai.
This location also serves as an anchor for your project landmark. This is a global initiative to introduce naming rights to fuel stations, combining brand visibility with a digital first customer experience. The new site will serve as a showcase for innovation in mobility, payments and retail design.
Founded in 1981, Emarat operates over 100 service stations in Dubai and Northern Emirates, serving approximately 100 million retail and commercial customers per year.
Ambitions of the UAE’s Digital Asset Hub
The UAE continues to advance as a global leader in digital asset regulation and infrastructure, pursuing its ambition to become the world’s most crypto-friendly jurisdiction.
Frameworks such as Dubai’s virtual asset regulators and Abu Dhabi’s clear licensing structure have established the country as one of the most progressive jurisdictions in the world of digital finance.
This positioning has attracted some of the largest players in the industry, including major CEX such as Binance, OKX and Bybit, and has secured a regulatory licence for business in the region.
By encouraging private public partnerships and introducing pilot projects like this, the UAE aims to solidify its role as a hub for Web3 innovation and fintech.
By enabling encryption at the pump, the UAE adds another use case to the growing digital asset ecosystem, further establishing that digital assets are no longer confined to speculation, but are increasingly embedded in everyday life.
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